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Business Introduction Letter Template

Business Introduction Letter Template

It is useful to write an introduction letter, in case you wish to introduce your new business to clients and investors. This Buzzle article provides guidelines for the same.
Kundan Pandey
Last Updated: Jun 3, 2018
Business writing is challenging because we have to maintain a fine balance of professionalism in it. Letter writing in the recent years has acquired a significant role in business, and hence knowing what exactly to write is vital for success. Introduction letters are standard letters, written to introduce a business to potential investors, clients, or customers. The template in this article will help you to understand the contents of such a letter.

Letter Sample

Since introduction letters are meant to introduce your business to respective clients/customers, ensure that you've given all the necessary information to them, with respect to your firm. The term 'necessary information' means that you've got to mention your firm's potential in brief. Here is an example, that you can use as per your needs.

Peter K. Wilson
Global Website Designers
Blank Street, 2929
New York

CEO, Marketing
Creative4life Pvt. Ltd.
2334 - 5th Street
New York

Reference: Introducing Global Website Designer Company

To Whomsoever It May Concern,

The purpose of this letter is to introduce Global Website Designer, a firm active in the business of website designing since the last 5 years. We have been catering to a large number of audiences all across the globe, mainly USA and Asia. Our clients include some top corporate companies.

Along with this letter, I have also attached a brochure stating our company's specialization in various technical aspects of web designing. We not only do what our clients expect us to do, we also help them better their website by offering tips on managing websites effectively.

Although, we're completely aware that your reputed marketing firm has a good website, we just wished to inform you about our services, in case you wish to better it. We thank you for reading this letter, and giving us your precious time.

In case of any further information, please feel free to contact us on the address and contact details mentioned in the brochure.

Thanking you
Peter K. Wilson


A business letter must be written in a proper format, so that it casts a positive impression on your clients and people to whom you're introducing your business.

Your Name
Your Organization
Your Address


Name of Addressee
Name of Organization

Reference: Mention the purpose of the letter. You can briefly state, in a single line about what you want to introduce to the addressee. Is it a product or service your company offers? Or you are addressing some client for informing him about your business? Your purpose of writing the letter forms the subject matter of the reference.

Dear Mr./Ms./To Whomsoever It May Concern

Introductory Paragraph: Mention about your firm if you're informing a customer about your firm's presence in the market. Tell them about year of formation of the firm, and about its quality services.

Second Paragraph: Talk about various documents that you've attached along with the letter. If you're informing a customer about your product, then mention that after going through product reviews the customers can be aware of the products specifications.

Third Paragraph: Briefly state what is the USP of your firm. If you're talking about a product, tell the biggest advantage of the product. Don't forget to thank the addressee for his time and efforts that he has spent in reading the letter.

Lastly, do give detailed address, contact number so that the client/customers can contact you, if they are interested in your business.

Yours sincerely,
(Your name)

On the Internet, one can find several examples of such templates as well as samples that you can download, and fill in the details, as per your requirement. Writing introduction letters is certainly a cost-effective way to promote, and highlight your products and businesses.