Information technology is a central thread of any modern business strategy; the author refers to this as Information Darwinism. Firms who invest in IT as a strategic resource for the future will survive. Those who do not will perish. Executives who invest in IT as one of their primary strategic levers will thrive; those who do not will be deselected.
Book Details:
- Author: Eric A. Marks
- ISBN: 9780470232637
- Year Published: 2002
- Pages: 270
- BISAC: BUS001040, BUSINESS & ECONOMICS/Accounting / Managerial
About the Book and Topic:
Information technology is a central thread of any modern business strategy; the author refers to this as Information Darwinism. Firms who invest in IT as a strategic resource for the future will survive. Those who do not will perish. Executives who invest in IT as one of their primary strategic levers will thrive; those who do not will be deselected.
This book addresses the impact of the Internet and associated technologies on global manufacturers. How will the Internet revolutionize business strategy, information technology (IT) strategy, and manufacturing strategy for manufacturing and service firms? How will the next generation of leaders be selected based on their ability to leverage IT and the Internet as central themes in their business strategies? It shows how the principle of Information Darwinism can be applied to today’s business.
Examines the impact of the internet and associated technologies on global manufacturers and service companies. * Explains how to use information technology to create new business strategies. * Reveals how to reduce time to market, drive revenue enhancement, and enhance cost savings.
About the Author
Marks is a Director with Brightroad, an E-Business consulting division of Ontos Inc. based in Andover, Massachusetts. Prior to that he was a Principal Consultant with PricewaterhouseCoopers in its Supply Chain Management/High Technology consulting practice