Selecting the right business card is quite essential to make the best first impression amongst your prospective clients. If you want clients to take interest in your business and feel like knowing more about it, right after the first meeting, a card can make it happen. When a client holds a bunch of such cards, it is the design and layout of your card that will make it stand out and get noticed.
A cleverly-designed card definitely takes you one step ahead in the promotion and marketing of your business. Yes, while everyone is searching for ways to promote their business, a simple little card can be enough, if it is designed well and lists the required information. Presented further, are some tips that will help you design an impressive card.
Design Tips and Ideas
Decide the Base
When you start working on the design, the first thing to remember is the paper used. This is the base of your card and makes a huge impact in terms of the entire appearance. Low quality paper is a strict no-no while designing your card. You can have eco-friendly cards, made from recycled paper, that look classy. Apart from plain thick cards, you can also have them made out of textured paper or those having embossed stripes or checkered patterns. Untearable paper is popularly used in making the cards.
Think Out of the Box
As I said before, making your card look a class apart, is very essential, and this is what you need to remember, while designing one. Most of them have card paper, rectangular shape, plain-white background, and a logo. You need to have something special that will make your card stand out. Well, how about a metal or magnetic card? One of the creative ideas is to use a base that speaks about your business, even before your client reads out the details. Like a wooden card can be ideal for a professional carpenter. Or a thick fabric, textured card for a boutique owner. Remember to stick to the average card dimensions, no matter how you design it. Try out various shapes and patterns in a horizontal or vertical layout. Your card size also matters a lot.
Choose the Colors
Colors are the next essential aspect to work upon. While you decide to go for one of the various ideas, choosing colors can be quite confusing. As a general rule, remember that the background must be light or neutral colored. On any type of card, the text and images must pop out, and must be clearly visible. Do not use colors that are too funky. Again, choosing colors according to your business is a great idea. You can follow the company logo design colors, to add relevant colors to the text. As far as possible, use colors minimally.
Text, Images, and Layout
Once the text and images to be added are finalized, you can work on the layout. Depending on whether your card is vertically or horizontally designed, decide the layout. The layout must accommodate the available text. Remember to add 'only' the essential text. Your company name, logo, a small tag line or slogan, your name, position and your contact details are all that make the necessary text for a card. Remember that the contact details can be moved to the backside, in case you want a very clean card. In this case the contact details can mention two contact numbers and address as well. Your contact number, email-id, and company website address must be mentioned on the card in any case.
These were some design ideas and tips to help you make the best card. So remember the basics of designing a card and get started, to choose one that is perfectly suitable for your industry.