A portrait of Jack Daniel, the man behind one of the most enduring and best known brands in American history, with a focus on how Jack Daniels was developed as a brand.
Book Details:
- Author: Peter Krass
- ISBN: 9780471273929
- Year Published: 2004
- Pages: 288
- BISAC: BIO003000, BIOGRAPHY & AUTOBIO/Business
About the Book and Topic:
A portrait of Jack Daniel, the man behind one of the most enduring and best known brands in American history, with a focus on how Jack Daniels was developed as a brand.
The story of Jack Daniel and Jack Daniel’s is little known. The biography will leverage the brand to generate sales, especially to male business readers. Sales potential is also strong at the distillery in Lynchburg, Tennessee, which has between 200,000 and 250,000 visitors each year.
A COLORFUL CHARACTER A triumphant story of a flamboyant American legend who beat the odds to succeed in a wild whiskey subculture. STORY OF A POWERFUL BRAND Jack Daniel’s is as recognizable as Coca-Cola and Harley Davidson, and sales are growing at an average of 7% annually and has a built-in audience. BUSINESS FOCUS Using his business expertise, Krass describes how the brand was created, packaged and has been managed. SPECIAL SALES OPPORTUNITIES Possibilities include sales at distillery store and to Jack Daniel’s Single Barrel Society.
About the Author
Peter Krass is the author of Carnegie (Wiley, 2002), cited by Barron’s as the “definitive” biography and selected by Library Journal as one of the best biography/business books for 2002. His other books include The Book of Leadership Wisdom, The Book of Business Wisdom, and The Book of Investing Wisdom, all published by Wiley. He lives in Hanover, New Hampshire.