BLACK ENTERPRISE magazine is the premier business news source forAfrican Americans. With thirty years of experience, BlackEnterprise continues to chronicle the achievements of AfricanAmerican professionals while providing monthly reports onentrepreneurship, investing, personal finance, business news andtrends, and career management. Now, Black Enterprise brings to youthe Guide to Starting Your Own Business, the one-stopdefinitive resource for everything today’s entrepreneur needs toknow to launch and run a solid business. Former Black Enterprise editor Wendy Beech knows that being asuccessful business owner takes more than capital and a solidbusiness plan. She offers essential, timely advice on all aspectsof entrepreneurship, including defining and protecting a businessidea, researching the industry and the competition, confrontinglegal issues, choosing a good location, financing, and advertising.You’ll even learn how to make the most of the Internet byestablishing a Web presence. Plus, you’ll hear from blackentrepreneurs who persevered in the face of seemingly unbeatableodds and have now joined the ranks of incredibly successful blackbusiness owners. This exceptional reference tool also includes: * The ten qualities you must possess to be a successfulentrepreneur. * A list of helpful resources at the end of every chapter. If you’ve ever dreamed about going into business for yourself,if you feel you’ve hit the glass ceiling in corporate America, ifyou have the drive and the desire to take control of your destiny,the Black Enterprise Guide to Starting Your Own Businesswill motivate and inspire you–every step of the way. Special Bonus. To help you stay abreast of the latest entrepreneurial trends,Black Enterprise is pleased to offer: * A free issue of Black Enterprise magazine. * A free edition of The Exchange Newsletter forEntrepreneurs. * A discount coupon for savings off the registration fee at theannual Black Enterprise Entrepreneurs Conference.
Book Details:
- Author: Wendy Beech
- ISBN: 9780470308295
- Year Published: 1999
- Pages: 480
- BISAC: BUS025000, BUSINESS & ECONOMICS/Entrepreneurship
About the Book and Topic:
BLACK ENTERPRISE magazine is the premier business news source forAfrican Americans. With thirty years of experience, BlackEnterprise continues to chronicle the achievements of AfricanAmerican professionals while providing monthly reports onentrepreneurship, investing, personal finance, business news andtrends, and career management. Now, Black Enterprise brings to youthe Guide to Starting Your Own Business, the one-stopdefinitive resource for everything today’s entrepreneur needs toknow to launch and run a solid business. Former Black Enterprise editor Wendy Beech knows that being asuccessful business owner takes more than capital and a solidbusiness plan. She offers essential, timely advice on all aspectsof entrepreneurship, including defining and protecting a businessidea, researching the industry and the competition, confrontinglegal issues, choosing a good location, financing, and advertising.You’ll even learn how to make the most of the Internet byestablishing a Web presence. Plus, you’ll hear from blackentrepreneurs who persevered in the face of seemingly unbeatableodds and have now joined the ranks of incredibly successful blackbusiness owners. This exceptional reference tool also includes: * The ten qualities you must possess to be a successfulentrepreneur. * A list of helpful resources at the end of every chapter. If you’ve ever dreamed about going into business for yourself,if you feel you’ve hit the glass ceiling in corporate America, ifyou have the drive and the desire to take control of your destiny,the Black Enterprise Guide to Starting Your Own Businesswill motivate and inspire you–every step of the way. Special Bonus. To help you stay abreast of the latest entrepreneurial trends,Black Enterprise is pleased to offer: * A free issue of Black Enterprise magazine. * A free edition of The Exchange Newsletter forEntrepreneurs. * A discount coupon for savings off the registration fee at theannual Black Enterprise Entrepreneurs Conference.
There are no books on how to start your own business that specifically target the black entrepreneur (both male and female). There are a lot of black entrepreneurs who would greatly appreciate reading a “how-to” book that is specifically addressed to them. Black Enterprise Magazine focuses much of its content on black entrepreneurship, and its circulation is 315,458. The magazine also sponsors an annual conference devoted to entrepreneurship. Also, The Small Business Advisor (which covers much of the same information that will be covered in this book) has done extremely well: it has sold over 64,000 copies in cloth and paper combined! As the former Small Business Editor at Black Enterprise, the author knows the subject matter well.
An exceptional, one-of-a-kind “how-to” guide for blackentrepreneurs. * Features examples and anecdotes from successful blackentrepreneurs.
About the Author
WENDY HARRIS is a former small business editor of Black Enterprise magazine and the author of the Black Enterprise Guide to Starting Your Own Business. She has written feature articles on topics such as creating your own business plan, marketing and promoting your small business, and choosing the right employees for your business. Prior to her work at Black Enterprise, Harris wrote for the Philadelphia Tribune and the Philadelphia Inquirer.