This book applies cutting-edge military strategy to success in business in ten lessons such as: business hierarchies have to change to fight networks; how to transform information into intelligence; knowledge from past successes is irrelevant — business needs intelligence; how to be effective globally; waging pre-emptive warfare against networked competitors; achieving a balance between strategic management and individual initiative; and failure not being an option. To succeed in an environment where competitors will emerge in a second, business needs to force the other “poor, dumb bastard” (as Patton said) to have an exit strategy. Allard shows that business as usual will no longer work for companies who intend on thriving in a landscape of conflict and competition that can come from anywhere.
Book Details:
- Author: Kenneth Allard
- ISBN: 9780470321973
- Year Published: 2004
- Pages: 240
- BISAC: BUS019000, BUSINESS & ECONOMICS/Decision-Making & Problem Solving
About the Book and Topic:
This book applies cutting-edge military strategy to success in business in ten lessons such as: business hierarchies have to change to fight networks; how to transform information into intelligence; knowledge from past successes is irrelevant — business needs intelligence; how to be effective globally; waging pre-emptive warfare against networked competitors; achieving a balance between strategic management and individual initiative; and failure not being an option. To succeed in an environment where competitors will emerge in a second, business needs to force the other “poor, dumb bastard” (as Patton said) to have an exit strategy. Allard shows that business as usual will no longer work for companies who intend on thriving in a landscape of conflict and competition that can come from anywhere.
Not since the end of WWII has military strategy so galvanized the attention of the public. Since Sept. 11, people have turned to strategy, previously thought of as miliary in nature, to solve issues. Allard, a military management expert, has spoken to business groups/the media virtually non-stop for the past 2 years and realizes there are significant similarities between the war on terrorism and the new business climate. How one succeeds in the tough global economic environment has many parallels with how the military fights the war on terrorism. Business can learn from military operational intelligence, leadership, planning, and strategy. Business as War will be the 21st century business strategy equivalent of Von Clausewitz’s On War and Sun-Tzu’s The Art of War. In tough economic times, survival is a matter of waging war.
COMPELLING STRATEGY FROM A RESPECTED, KEY MILITARY MANAGEMENT EXPERT. The Pentagon has undergone more reengineering in the last two decades than most corporations. There are key analogies between the way the military fights terrorists and the new challenges businesses face on a global scale. A TOUGH GLOBAL ECONOMY IN UNCERTAIN TIMES CALLS FOR NEW BUSINESS STRATEGY. Corporations, like the military, are now playing globally in an increasingly scary world that calls for different competitive strategies. IMUS LOVES ALLARD. In addition to regular and frequent NBC, MSNBC, and CNBC appearances, Allard is a regular guest on Don Imus and a host of other radio shows. He frequently addresses business groups as a keynote speaker on international affairs and business strategy.
About the Author
Kenneth Allard (Daphne, AL) is a forner army colonel. A well-known and sought-after commentator on international security issues, strategy, and military matters on many national television and radio programs, Allard regularly appears on NBC News, MSNBC, CNBC, and Don Imus. He also writes a column for MSNBC.com. Dr. Allard is former dean of the National War College. He has served on the faculty of the U.S. Military Academy and as special assistant to the Army Chief of Staff, and on special assignment with the U.S. 1st Armored Division in Bosnia. He played key roles in two of the most significant reform efforts in Pentagon history: helping to draft the landmark 1986 Goldwater-Nichols Act and directing the study that produced the sweeping “reinventing government” reforms of the 1994 Federal Acquisition Streamlining Act. He is an adjunct professor in the National Security Studies Program at Georgetown University. Dr. Allard holds a Ph.D. from the Fletcher School of Law and Diplomacy and an MPA from Harvard University.