Invisible Influence shows readers how to quietly persuade others to choose them or their product. The book includes new scientific discoveries in subtle influence that show a few fascinating and unique approaches to influence. The book will highlight how people feel about products, services and people, and the mental shortcuts they use to buy. It will then teach readers how to utilize this cluster of information in subliminally influencing others in order to sell, market, and communicate more effectively.
Book Details:
- Author: Kevin Hogan
- ISBN: 9781118602256
- Year Published: 2013
- Pages: 224
- BISAC: BUS007000, BUSINESS & ECONOMICS/Business Communication / General
About the Book and Topic:
Invisible Influence shows readers how to quietly persuade others to choose them or their product. The book includes new scientific discoveries in subtle influence that show a few fascinating and unique approaches to influence. The book will highlight how people feel about products, services and people, and the mental shortcuts they use to buy. It will then teach readers how to utilize this cluster of information in subliminally influencing others in order to sell, market, and communicate more effectively.
SUCCESSFUL TRACK RECORD: Kevin has published 5 previous books at Wiley with a combined number of over 83,000 copies sold. (Science of Influence 2004 36,361 copies sold) (Cover Persuasion; 2006; 35,226 copies sold) (The Secret Language of Business; 2008; 8,953 copies sold) (The 12 Factors of Business; 2008; 2,889 copies sold). AUTHOR IS FACE TO FACE WITH 5,000 PEOPLE A YEAR: On average, Kevin is in front of 5,000 people a year. RENOUNED EXPERT ON INFLUENCE COFFEE WITH KEVIN HOGAN: The author writes a popular e-newsletter, Coffee with Kevin Hogan, which continues to grow in size with loyal subscribers. He will use this site to promote Invisible Influence. KEVINHOGAN.COM AVERAGES 12,000 VISITORS A MONTH: As with his previous Wiley titles, Kevin will promote Invisible Influence on his website.
About the Author
Kevin Hogan (Duluth, MN; @KevinHogan; www.kevinhogan.com) is a public speaker and corporate trainer, teaching about persuasion, influence, body language, emotional intelligence, communication and motivation. In the last decade he has become the Body Language Expert and Unconscious Influence Expert to ABC, Fox, the BBC, The New York Times, and many others. He holds a doctorate degree in psychology and has studied extensively in the fields of influence, hypnosis, and nonverbal communication.