It is a book for doersfor middle managers whose job is to turn the grand designs of CEOs and Presidents into a personal commitment on the part of the individuals in a department. David Bradford and Allan Cohen present the concept of “manager as developer” as opposed to “manager as hero,” bringing together some of the most important breakthroughs in management thinking of the last decade. They show managers how to leadhow to motivate employees to get routine jobs done creatively and productively, while preparing them to take greater responsibilities. The authors have developed, with the Wilson Learning Corporation, a management training program based on Managing For Excellence. This will increase market awareness of the value and salability of the book.
Book Details:
- Author: David L. Bradford
- ISBN: 9780470543061
- Year Published: 1984
- Pages: 332
- BISAC: BUS041000, BUSINESS & ECONOMICS/Management
About the Book and Topic:
It is a book for doersfor middle managers whose job is to turn the grand designs of CEOs and Presidents into a personal commitment on the part of the individuals in a department. David Bradford and Allan Cohen present the concept of “manager as developer” as opposed to “manager as hero,” bringing together some of the most important breakthroughs in management thinking of the last decade. They show managers how to leadhow to motivate employees to get routine jobs done creatively and productively, while preparing them to take greater responsibilities. The authors have developed, with the Wilson Learning Corporation, a management training program based on Managing For Excellence. This will increase market awareness of the value and salability of the book.
A paper edition of the cloth best seller which was reviewed in The Wall Street Journal, serialized in Working Woman, excerpted in Training and Development, featured in Priscilla Petty’s syndicated Gannet column, the subject of a feature story in The Christian Science Monitor. * “An important and useful book which goes beyond jargon and buzzwords to describe an attainble role for the effective modern manager…excellence guidance.” THE WALL STREET JORUNAL. * “Managing For Excellence is above all usable. It’s helpful, down-to-earth advice can transform any leader from merely good to positively outstanding. These are the ideas managers can not only admire but act on as well–the highest compliment for a management guidebook.” Rosabeth Moss Kanter, author of The Change Masters. * Sales to date for hardcove edition: 1/84, 0-471-87176-1, 68,933 units. Sales to date for paperback version: 2/87,0-471-85807-2, 56,207 units.
About the Author
DAVID L. BRADFORD is Senior Lecturer at Stanford University’s Graduate School of Business and an active management consultant. ALLAN R. COHEN is Academic Vice President and Dean of Faculty at Babson College. He is the editor of The Portable MBA in Management, also available from Wiley. Professors Bradford and Cohen are the authors of Influence Without Authority.