Romer uses a fresh, conversational writing to take readers from first inspiration to final thoughts as they envision the avalanche of cash coming their way. In eighteen short, well-crafted chapters, Romer teaches people the fine art of product selection, pitching products, and preparing for television. Along the way, he covers the concepts of niche products, mass marketing, and correct timing using familiar situations, real-life settings, and living breathing people to illustrate them.
Book Details:
- Author: Nick Romer
- ISBN: 9780470226452
- Year Published: 2008
- Pages: 160
- BISAC: BUS050000, BUSINESS & ECONOMICS/Personal Finance / General
About the Book and Topic:
Romer uses a fresh, conversational writing to take readers from first inspiration to final thoughts as they envision the avalanche of cash coming their way. In eighteen short, well-crafted chapters, Romer teaches people the fine art of product selection, pitching products, and preparing for television. Along the way, he covers the concepts of niche products, mass marketing, and correct timing using familiar situations, real-life settings, and living breathing people to illustrate them.
With his first product-Kreate-a-lope (a template for making envelopes), Nick Romer had a runaway hit on QVC, the home shopping channel known for its acronym: Quality, Value, and Convenience. A short time later, he had a second hit on QVC with a similar invention called Kreate-a-Bag. Since then he’s mastered the art of selling on television and is intent upon sharing it with others. Romer is passionate about his products, and he genuinely wants readers to succeed at it, too. With Make Millions Selling on QVC Nick Romer makes like Tom Cruise in “Jerry McGuire” and shows you the money. The what, the where, the when, the why – even the how much of it.
APPEALING TOPIC: People love learning how they can become a millionaire but there are no books available on the topic of becoming a millionaire through QVC. The book will have wide appeal, among inventors, business people and the countless people who audition for QVC each year. SUCCESSFUL COMPANY: QVC is 20 years old and now operates 24/7 onair shopping, in addition to streaming programming on AOL. QVC broadcasts live via cable and satellite TV 24 hours a day, 364 days a year (the Christmas show is pre-recored), to 90 million homes, and ranks as the number two television network in terms of revenue (#1 in home shopping networks), with sales in 2006 giving a net revenue of $7.1 billion. AUTHOR EXPERTISE: Nick Romer created “Kreate-a-lope” which was a runaway hit on QVC followed by “Kreate-a-Bag.” He has mastered the art of selling on television and is sharing his insights from creating niche products, mass marketing, timing, getting paid, handling backorders, etc. STRONG PUBLIC DESIRE TO SELL ON QVC: In August of 2003, South Jerseys Courier Post newspaper reported 1,600 hopeful vendors from all over the country went to QVC for a single open call product tryout. The article goes on to report that of the 13,000 vendors that showed up the previous year only 3% made the cut. Furthermore, on Oprahs QVC open call recently, over 6,000 applicants responded.
About the Author
Nick Romer (Basking Ridge, NJ) is founder of ScrapWow.com, owner of Green Sneakers, Inc. and inventor of a dozen products used by crafters. He has appeared on QVC for more than 14 years, with more than 200 appearances in four countries (US, UK, Germany, Canada). He has also appeared on other programs including Good Morning Philadelphia and Good Morning Arizona. His inventions have won numerous accolades including Primedia’s Award of Excellence and the Craft and Hobby Association Buyer’s Choice Awards.