It is widely known that the place most nonprofits start online is with researching potential donors. However, while many move on to other techniques very few have ever learned to effectively and efficiently use the Internet to identify funding sources and become successful in the education, cultivation, and solidification of these prospects. Not only has the amount of money raised online skyrocketed in just the past four years, so too have the number of organizations who have come to the realization that they must develop comprehensive ePhilanthropy and Internet fundraising strategies. As the amount of money raised has grown, the interest and success in attracting major gift support has also grown.
Book Details:
- Author: Ted Hart
- ISBN: 9780470036112
- Year Published: 2006
- Pages: 320
- BISAC: BUS074000, BUSINESS & ECONOMICS/Nonprofit Organizations & Charities
About the Book and Topic:
It is widely known that the place most nonprofits start online is with researching potential donors. However, while many move on to other techniques very few have ever learned to effectively and efficiently use the Internet to identify funding sources and become successful in the education, cultivation, and solidification of these prospects. Not only has the amount of money raised online skyrocketed in just the past four years, so too have the number of organizations who have come to the realization that they must develop comprehensive ePhilanthropy and Internet fundraising strategies. As the amount of money raised has grown, the interest and success in attracting major gift support has also grown.
Major Donor Prospect Research is designed to make nonprofit managers, staff, and volunteers ready to develop ePhilanthropy and Internet strategies. It allows the reader to benefit from the successes and failures of other organizations that have sought to develop integrated approaches to major donor campaigns and prospect research, and to use the Internet to raise money and find new supporters. This book is an excellent how-to guidea practical manual for nonprofit staff written in plain language by experts in the field base on real life experiences and case studies and rooted in the everyday management issues and language of nonprofit staff members. Every part of the nonprofit sector, whether its a health charity, a hospital, or a social change/advocacy organization, will benefit from this book.
AUTHOR PLATFORM: Contributors are all respected names in their field and will be instrumental in marketing this book (e.g., through speaking engagements, mailing lists, etc.). In additional, the book will be immediately integrated into the training programs of the ePhilanthropy Foundation. It will also become one of the texts used in their online training programs (http://ephilanthropy.org/education). INTERNATIONAL APPEAL: Contains a strong international flavor with content materials reflecting global applications written by experienced authors from around the world. PRACTICAL VALUE: An excellent how-to guide–a practical manual for nonprofit staff written in a language that is not technical–prepared by experts in the field based on real life experiences and case studies, but rooted in the everyday management issues and language of nonprofit staff members.
About the Author
Ted Hart, ACFRE, ePMT (Washington DC) is an Internet and fundraising strategist with close to 20 years of experience in communications, fundraising, and nonprofit management. He is founder and president of the international ePhilanthropy Foundation. Pamela M. Gignac, (Misissauga, Ontario) Vice President JMG Solutions Inc., has developed an extensive background in fundraising and prospect research in the areas of donor development, capital campaigns, and major gifts from individuals, companies, and foundations as well as annual campaigns and special events. James M.Greenfield, ACFRE, FAHP (Newport Beach CA) retired in February 2001, after completing 40 years as a fundraising professional at five hospitals and three universities. Jim has written and edited eight books on fundraising management. Christopher Carnie (Bristol, England) is the Chairman of The Factary Ltd (UK) and Managing Director of Factary Europe, specialists in providing tailor made fundraising research for the not-for-profit sector.