The key to understanding macroeconomics for business professionals is to view it as a second language. Olney takes this innovative approach as he zeroes in on the concepts, assumptions, and models theyll need to learn. Each chapter begins with the equations and graphs that will enable them to dive into the application of economic principles. Tip notes highlight tricks that will help them remember the material, and theyll find common errors to avoid. Theyll also be able to test what theyve learned by reviewing Try questions. This approach will allow business professionals to gain an intuitive understanding of economic ideas that theyll be able use in the field.
Book Details:
- Author: Martha L. Olney
- ISBN: 9780470505380
- Year Published: 2011
- Pages: 352
- BISAC: BUS069000, BUSINESS & ECONOMICS/Economics / General
About the Book and Topic:
The key to understanding macroeconomics for business professionals is to view it as a second language. Olney takes this innovative approach as he zeroes in on the concepts, assumptions, and models theyll need to learn. Each chapter begins with the equations and graphs that will enable them to dive into the application of economic principles. Tip notes highlight tricks that will help them remember the material, and theyll find common errors to avoid. Theyll also be able to test what theyve learned by reviewing Try questions. This approach will allow business professionals to gain an intuitive understanding of economic ideas that theyll be able use in the field.
Zeroes in on the concepts, assumptions, and models readers need to learn Begins each chapter with the equations and graphs that will enable them to dive into the application of economic principles Highlights tricks that will help them remember the material as well as common errors to avoid Tests what theyve learned through Try questions Helps students gain an intuitive understanding of economic ideas that theyll be able use in the field
About the Author
Dr. Martha Olney is an adjunct professor of economics at the University of California-Berkeley. Prior to joining Berkeley, she was a visiting associate professor of economics at Stanford University in 2001 and associate professor of economics at the University of Massachusetts, Amherst, where she had taught since 1984. She received her PhD from Berkeley in 1985. Professor Olney is the recipient of UC Berkeley’s Distinguished Teaching Award (2002-2003); the Jonathan Hughes Prize for Excellence in Teaching Economic History (1997); Distinguished Teaching Award, University of Massachusetts (1990-1991). She was selected as a “Great Teacher in Economics” by the Stavros Center for Economic Education in 2007. She is a member of the American Economic Association, Business History Conference, Cliometric Society, Committee for the Status of Women in the Economics Profession, Economic History Association, and the Social Science History Association. She currently serves on the board of the AEA’s Committee for the Status of Women in the Economics Profession and on the academic advisory board of the Financial Services Research Program of George Washington University.