If you are like most investors, everyone is always telling you about good stocks to buy, and most of your investment study and research time is spent looking for that one big, winning, buy idea. Thats fine if the overall market is consistently positive and strong. But the market has periods where it spends as much time in a bear market as in a bull market. There are two sides to everything – except the stock market! In the stock market there is only one side, and it isnt the bull side OR the bear side, but the RIGHT side. Few investors really understand how to buy stocks successfully and even fewer investors understand when to sell their stocks. Virtually no one, including most professionals, knows how to sell short correctly. O’Neil offers this simple and timeless advice in How to Make Money Selling Stocks Short.
Book Details:
- Author: William J. O’Neil
- ISBN: 9780470360972
- Year Published: 2005
- Pages: 208
- BISAC: BUS027000, BUSINESS & ECONOMICS/Finance
About the Book and Topic:
If you are like most investors, everyone is always telling you about good stocks to buy, and most of your investment study and research time is spent looking for that one big, winning, buy idea. Thats fine if the overall market is consistently positive and strong. But the market has periods where it spends as much time in a bear market as in a bull market. There are two sides to everything – except the stock market! In the stock market there is only one side, and it isnt the bull side OR the bear side, but the RIGHT side. Few investors really understand how to buy stocks successfully and even fewer investors understand when to sell their stocks. Virtually no one, including most professionals, knows how to sell short correctly. O’Neil offers this simple and timeless advice in How to Make Money Selling Stocks Short.
A short sale is one in which you sell shares of a companys stock that you dont own. You borrow the stock certificates through your stockbroker in order to make delivery to the buyer of the shares you sold short. It is simply the opposite of buying first and selling later. You sell first and buy back later, hopefully at a lower price, in which case you will have made a profit, less commissions. Of course, if you are wrong, you will have to buy those shares back at a higher price and take a loss. The mechanics of short-selling are relatively simple: if you believe the price of ABC Companys common stock is headed lower, all you do is give your stockbroker an order to sell short 100 shares of ABC. There are rules and clues in the markets but first you have to know why, when, and how stocks are sold. Without a firm understanding of the basics, short selling is rarely successful and, in this book, O’Neil offers readers his proven knowledge on selling stocks short and making the right moves in an ultimately successful direction.
BILL O’NEIL HAS A HUGE FAN BASE AND A STELLAR TRACK RECORD AS AN AUTHOR WHOSE BOOKS HAVE SOLD OVER 100,000 COPIES. Investor’s Business Daily is the paper of note for active investors with over 200,000 paid subscribers and a readership base of over 500,000 individuals. STRENGTH OF THE O’NEIL/IBD PLATFORM. Includes ads in the newspaper, investors.com placement, and email promotions, in addition to a history of successful book sales. SHORT SELLING IS A PERENNIAL FAVORITE OF ACTIVE INVESTORS BUT IS AN ESPECIALLY TIMELY TOPIC DURING BEAR MARKETS. Bill O’Neil sees the time as right for all investors to look at short selling opportunities, and shows them how to do it with EZ charts and graphs so popular to IBD subscribers and readers.
About the Author
William J. O’Neil (Los Angeles, CA) has distinguished himself as a champion of the individual investor by providing to the average investor innovative, sound, and effective tools and methods necessary for investment success. His investments books, including the bestselling How to Make Money In Stocks and The Successful Investor, outline in detail the CAN SLIM system of investing that enabled Mr. O’Neil to buy his own seat on the New York Stock Exchange in 1963 and start his own institutional investment firm, William O’Neil + Company, Inc. which today advises over 500 of the largest and most successful institutional investment organizations. The publication he designed and created in 1984, Investor’s Business Daily, brings sophisticated institutional-quality market data to the investing masses on a daily basis, and its website, investors.com, informs and educates individual investors in the basic principles of sound investing. Gil Morales, a 1981 graduate of Stanford University, began his career in the industry as a stockbroker with Merrill Lynch in 1991. He later moved to PaineWebber in 1994 where he quickly became one of that firm’s top producers, and was recruited to join William O’Neil + Co., Inc. in 1997 by William J. O’Neil himself. He currently serves as Vice President and Chief Market Strategist at William O’Neil + Co., Inc. where he also functions as an internal portfolio manager responsible for managing a portion of the firm’s equity assets.