There is a high demand today for speakers, trainers, and workshop and seminar leaders, but no authoritative sourcebook on how to break into and make money in these lucrative areas. Getting Started as a Speaker, Trainer, or Seminar Leader fills this gap.This book in Wiley’s successful Getting Started series shows you, step by step, exactly what you need to do to become a polished speaker (or if you are, to become an even better speaker), create a presentation audiences want to hear, find your market, set your fees, get booked, and earn $1,000 to $5,000 a day or more as a self-employed lecturer. It also covers the lucrative markets of corporate training and public seminars. In corporate training, you learn who buys training, what topics they are looking for, how to package and sell training courses, and what to charge. In public seminars, you learn how to create a seminar, write ads and mailings and get enough paid registrations to make the event profitable. We also explore working for established seminar companies, including who the players are and how to get hired.
Book Details:
- Author: Robert W. Bly
- ISBN: 9780470191989
- Year Published: 2001
- Pages: 272
- BISAC: BUS075000, BUSINESS & ECONOMICS/Consulting
About the Book and Topic:
There is a high demand today for speakers, trainers, and workshop and seminar leaders, but no authoritative sourcebook on how to break into and make money in these lucrative areas. Getting Started as a Speaker, Trainer, or Seminar Leader fills this gap.This book in Wiley’s successful Getting Started series shows you, step by step, exactly what you need to do to become a polished speaker (or if you are, to become an even better speaker), create a presentation audiences want to hear, find your market, set your fees, get booked, and earn $1,000 to $5,000 a day or more as a self-employed lecturer. It also covers the lucrative markets of corporate training and public seminars. In corporate training, you learn who buys training, what topics they are looking for, how to package and sell training courses, and what to charge. In public seminars, you learn how to create a seminar, write ads and mailings and get enough paid registrations to make the event profitable. We also explore working for established seminar companies, including who the players are and how to get hired.
Expert Bob Bly shares his secrets for earning $1,000 to $5,000 a day, or more, as a self-employed speaker, lecturer, or trainer. He shows readers, step-by-step, everything they need to know to become polished speakers, create winning presentations, find a market niche, set fees, get bookings, and much more. * Insiders tips on the corporate training market, including who buys training, what the hot topics are, how to package and sell training courses, what to charge, and more. * Expert advice and guidance on how to create seminars, write ads and mailings, and attract enough paid registrations to make a killing on each seminar.
About the Author
ROBERT BLY is an author, copywriter, consultant, trainer, and seminar leader. He has written more than 100 articles and forty-five books, including Secrets of a Freelance Writer, The Elements of Technical Writing, and The Elements of Business Writing. His articles have appeared in such publications as Cosmopolitan, New Jersey Monthly, and Writer’s Digest. He has been a featured speaker at writers’ conferences nationwide.