Fund-raising is the driving power behind every nonprofit organization; without money, a nonprofit cannot advance its cause. Fund-raising is a complicated process that involves everything from direct mail and telephone solicitation to planned giving and corporate sponsorship. Annual giving (e.g., the annual membership drive from a museum) is the starting point for almost all fund-raising activities; nonprofits of all shapes and sizes and fund-raisers at all levels begin with annual giving campaigns, be they membership drives, homecoming weekends, or yearly gala benefits. Annual giving provides a broad base of donors and financial support on which an organization builds.
Book Details:
- Author: James M. Greenfield
- ISBN: 9780470305836
- Year Published: 2002
- Pages: 600
- BISAC: BUS074000, BUSINESS & ECONOMICS/Nonprofit Organizations & Charities
About the Book and Topic:
Fund-raising is the driving power behind every nonprofit organization; without money, a nonprofit cannot advance its cause. Fund-raising is a complicated process that involves everything from direct mail and telephone solicitation to planned giving and corporate sponsorship. Annual giving (e.g., the annual membership drive from a museum) is the starting point for almost all fund-raising activities; nonprofits of all shapes and sizes and fund-raisers at all levels begin with annual giving campaigns, be they membership drives, homecoming weekends, or yearly gala benefits. Annual giving provides a broad base of donors and financial support on which an organization builds.
Fund-Raising Fundamentals, 2e is a comprehensive step-by-step guide to the fundamentals of fund-raising, with practical how-to advice on the basic methods and techniques necessary to carry out successful annual giving campaigns. Fundamentals will present step-by-step guidelines to all phases and aspects of the single most important part of the fund-raising process, annual giving. Subjects covered will include: direct mail solicitation, telemarketing, renewals, membership drives, special events, volunteer fund-raising, and more. This updated version is needed to incorporate the three new skill areas (advanced telephone and telemarketing skills, soliciting from corporations, and internet techniques) that have become a part of traditional annual giving programs everywhere.
Plenty of real-world examples and case studies illustrate key points. * Includes checklists, charts, sample letters and documents, and step-by-step instructions. * Provides an introduction to fund-raising for newcomers to the nonprofit sector, as well as enough detailed advice to help experienced fund-raisers improve their campaign results. * Written by a leading fund-raising professional who has been instrumental in developing and teaching fund-raising courses for several major fund-raising associations and who is a frequent speaker around the country.
About the Author
JAMES M. GREENFIELD, ACFRE, FAHP, is Senior Associate Vice President with The Alford Group Inc. Since 1962, he has acted as a fundraising executive to three universities and five hospitals, including Hoag Memorial Presbyterian Hospital where he served for fourteen years and raised over $120 million.