This book describes how to conduct financial analysis from the viewpoint of the corporate controller. While there are chapters addressing classical financial analysis capital purchase analysis, acquisition target analysis, and so on the book also provides information on the analysis of many internal areas. These areas include specific company departments and process cycles, while also addressing capacity problems and the measurement of management performance. New chapters to this edition include What-If Analysis, Measurement of Intangible Assets, and Product Profitability Analysis.
Book Details:
- Author: Steven M. Bragg
- ISBN: 9780470055182
- Year Published: 2007
- Pages: 416
- BISAC: BUS001040, BUSINESS & ECONOMICS/Accounting / Managerial
About the Book and Topic:
This book describes how to conduct financial analysis from the viewpoint of the corporate controller. While there are chapters addressing classical financial analysis capital purchase analysis, acquisition target analysis, and so on the book also provides information on the analysis of many internal areas. These areas include specific company departments and process cycles, while also addressing capacity problems and the measurement of management performance. New chapters to this edition include What-If Analysis, Measurement of Intangible Assets, and Product Profitability Analysis.
All corporations rely on sound financial analysis. It is up to the controller or financial manager to evaluate and translate this complex financial information. By receiving sound financial advice, corporations can ensure that they grow both strategically and financially.
AUTHOR: Steve Bragg is the foremost authority in Controllership issues. He is also one of the most prolific and best-selling accounting authors at Wiley. NEW TO THIS EDITION: New chapters on What-If Analysis, Measurement of Intangible Assets, and Product Profitability Analysis. Updates to chapters on Evaluating Capital Investments, Evaluating Acquisition Targets, and Financial Analysis of Operational Topics.
About the Author
Steven M. Bragg (Centennial, CO), CPA, CMA, CIA, CPM, CPIM, has been the chief financial officer or controller of four companies, as well as a consulting manager at Ernst & Young. He received a master’s degree in finance from Bentley College, an MBA from Babson College, and a bachelor’s degree in economics from the University of Maine. He has also written the following books: Accounting and Finance for Your Small Business (Wiley), Accounting Best Practices (Wiley), Accounting Reference Desktop (Wiley), Advanced Accounting Systems (Institute of Internal Auditors), Controllership (Wiley), Cost Accounting (Wiley), Financial Analysis (Wiley), Just-in-Time Accounting (Wiley), Managing Explosive Corporate Growth (Wiley), Outsourcing (Wiley), Sales and Operations for Your Small Business (Wiley), and The Controller’s Function (Wiley).