- Author: William A. Cohen
- ISBN: 9780470324073
- Year Published: 2006
- Pages: 426
- BISAC: BUS025000, BUSINESS & ECONOMICS/Entrepreneurship
About the Book and Topic:
A classic, comprehensive text for real and aspiring small business owners, The Entrepreneur and Small Business Problem Solver has sold over 65,000 copies since its initial publication in 1984. This new revised edition contains updated information on tax laws, technological advances and changes in government services, as well as new chapters on Internet marketing and e-commerce — and, finally, downloadable worksheets at the end of each chapter that help the reader implement and retain lessons learned.
A REVISION OF A SUCCESSFUL BOOK: Though it has not been revised since 1989, The Entrepreneur and Small Business Problem Solver has sold over 65,000 copies total in its various editions. Of course, the past fourteen years have seen many changes in tax laws, technology and government services. Several new chapters and fully updated appendices will serve to keep this book the definitive small business guide. NEW DOWNLOADABLE WORKSHEETS FOR A FRESH “KIT” APPROACH: This revision will feature added worksheets and forms that can be photocopied from the accessible 81/2 x 11 format or, alternatively, downloaded from the Web. These will include things like performance appraisal forms, marketing plans, patent applications, tax forms, financial solicitation letters, and record-keeping systems. TARGETS A BROAD MARKET: This book speaks not only to aspiring entrepreneurs but to established small business owners as well. It will serve as both a guide for those getting started and a comprehensive reference for those up and running, whereas many of the competitive titles focus largely on the startup process. GREAT VALUE: This book offers the depth and detail of a professional handbook in an affordable paperback format.
About the Author
Dr. William A. Cohen is Professor of Business Administration at Touro University International, the only fully accredited online research university in the country. He is also the former president of California American University and Department Chairman and Director of the Small Business Institute at California State University Los Angeles. His research into business methods has resulted in 50 books published in 16 languages. These include the textbook The Marketing Plan (John Wiley & Sons, 1994, 1998, 2002 and 2004), Building a Mail Order Business (John Wiley & Sons, 1982, 1985, 1991, 1996), How To Make It Big as a Consultant (AMACOM, 1985, 1991, 2002) and The Art of the Leader (Prentice Hall, 1990.) His books have been adopted by more than 2000 universities and his methods are employed by the likes of Peter F. Drucker, Mary Kay Cosmetics, and many other Fortune 500 companies.