Where the best-selling CFO: Architect of the Corporation’s Future addressed the role of the CFO as a guiding influence to shape and implement strategic planning, eCFO takes a bold step forward from there and looks at how the modern CFOs must position themselves to operate effectively in the new electronic business environment. It recognises that traditional accounting and financial conventions may no longer provide the CFO with adequate armory to face the challenges on the electronic environment – new models and techniques must overturn these conventions in order for corporations to prosper in the 21st century. The strategic role originally laid out in CFO is still completely valid, but the time is right to take a reality check on how the financial function in modern corporations is really coping in the vastly complex and constantly changing new business environment. eCFO provides this reality check and then goes onto provide the new tools that are required for survival and growth. A key theme running throughout the book is – what lies beyond shareholder value? Capital today is less of a constraint. Brands, customer relationships, intellectual property and innovation are all intangibles that generate value. But the accountants aren’t equipped to cope. The incredible impact of the Internet is abundantly clear to all, as is the explosive growth in electronic commerce. But is there the required flexibility in the existing business infrastructures? And what are the emerging new models for electronic business that must be adopted by corporations in order to thrive? Featuring interviews at the start of each chapter from some of the world’s leading CFOs – such as Clayton Daly from Proctor & Gamble, Tom Meredith from Dell Computers, John Coombe from Glaxo Wellcome and Nick Rose from Diageo – eCFO draws on their experiences and innovative ideas to address all these issues and provide the tools for the 21st century CFOs to increasingly develop their pivotal role in the corporations of the future.
Book Details:
- Author: Cedric Read
- ISBN: 9780470358283
- Year Published: 2001
- Pages: 384
- BISAC: BUS001040, BUSINESS & ECONOMICS/Accounting / Managerial
About the Book and Topic:
Where the best-selling CFO: Architect of the Corporation’s Future addressed the role of the CFO as a guiding influence to shape and implement strategic planning, eCFO takes a bold step forward from there and looks at how the modern CFOs must position themselves to operate effectively in the new electronic business environment. It recognises that traditional accounting and financial conventions may no longer provide the CFO with adequate armory to face the challenges on the electronic environment – new models and techniques must overturn these conventions in order for corporations to prosper in the 21st century. The strategic role originally laid out in CFO is still completely valid, but the time is right to take a reality check on how the financial function in modern corporations is really coping in the vastly complex and constantly changing new business environment. eCFO provides this reality check and then goes onto provide the new tools that are required for survival and growth. A key theme running throughout the book is – what lies beyond shareholder value? Capital today is less of a constraint. Brands, customer relationships, intellectual property and innovation are all intangibles that generate value. But the accountants aren’t equipped to cope. The incredible impact of the Internet is abundantly clear to all, as is the explosive growth in electronic commerce. But is there the required flexibility in the existing business infrastructures? And what are the emerging new models for electronic business that must be adopted by corporations in order to thrive? Featuring interviews at the start of each chapter from some of the world’s leading CFOs – such as Clayton Daly from Proctor & Gamble, Tom Meredith from Dell Computers, John Coombe from Glaxo Wellcome and Nick Rose from Diageo – eCFO draws on their experiences and innovative ideas to address all these issues and provide the tools for the 21st century CFOs to increasingly develop their pivotal role in the corporations of the future.
Description or Reason for Publishing: eCFO is set to become the most important and groundbreaking financial strategy book of 2000.
Written by the Financial Management Solutions Team at PricewaterhouseCoopers, eCFO is the rulebook for today’s financial executives on managing effectively–transforming their role into a pivotal one that helps lead their firm to success eCFO addresses the cutting-edge issues faced by CFOs globally synthesizing their collective wisdom and innovative ideas into a practical toolkit. The book addresses such key issues as how to develop the principles of value based management in an electronic environment; introducing value based incentives; stepping up value performance; and igniting your corporate center. Destined to become one of the most important financial strategy books of 2001, eCFO asks and answers the questions key to a CFO’s long-term success. * Interviewees include Clayton Daly from Procter Gamble, Tom Meredith from Dell Computers, and John Coombe from Glaxo Wellcome. * Subjects discussed include shareholder value management; allocating resources for value creation; the irrelevance of entrenched financial practices; valuing intangibles; systems in the post-ERP environment.
About the Author
CEDRIC READ, JACKY ROSS, JOHN DUNLEAVY, DONNIEL SCHULMAN and JAMES BRAMANTE are senior partners in the Financial Management Solutions division of the Management Consulting Services practice of PricewaterhouseCoopers. This practice helps clients maximize their business performance by integrating strategic change, process improvements, and technology solutions. Through a worldwide network of skills and resources, consultants manage complex projects with global capabilities and local knowledge, from strategy through implementation. PricewaterhouseCoopers is the world’s leading professional services organization. Drawing on the talents of more than 150,000 people in 150 countries, the organization provides a full range of business advisory services to leading global, national, and local companies – and to public institutions.