Written by Australia?s best-known technology expert Paul Wallbank, eBu$iness is the must-have guide for any small business looking to make the web a key ingredient in their success. Covering all aspects of building a professional internet presence quickly and for under $100, Wallbank guides readers through choosing an online name, setting up a website and integrating social media such as Facebook and Twitter.
Book Details:
- Author: Paul Wallbank
- ISBN: 9780730376255
- Year Published: 2011
- Pages: 272
- BISAC: BUS090000, BUSINESS & ECONOMICS/E-Commerce / General
About the Book and Topic:
Written by Australia?s best-known technology expert Paul Wallbank, eBu$iness is the must-have guide for any small business looking to make the web a key ingredient in their success. Covering all aspects of building a professional internet presence quickly and for under $100, Wallbank guides readers through choosing an online name, setting up a website and integrating social media such as Facebook and Twitter.
? With some small to medium-sized enterprises experiencing 50 per cent growth in online sales you can?t afford to have a shoddy online presence. ? Includes chapter on how to make your website a powerful e-commerce site ? Shows how to catch and, more importantly, retain today?s customers in an online environment. ? Wallbank, a specialist in internet marketing, will publicise the book through internet and social media channels. ? The author is regularly featured on TV and has two recurring segments on ABC radio with a regular audience of more than 800 000 listeners
About the Author
Paul Wallbank is one of Australia?s leading experts on how industries and societies are changing in this connected, globalised era. With regular writing and radio segments on ABC Local Radio, Paul helps businesses and community organisations identify the opportunities in this time of rapid change. As the ABC Local Radio technology correspondent with monthly spots on Tony Delroy?s Nightlife and the 702 Sydney Weekends program, Paul speaks to over a million listeners. His website and weekly Smart Company column reach over 200,000 readers and his monthly newsletter has over 2,000 subscribers. Paul has wide experiences in building businesses and advising consumers, entrepreneurs and governments in taking advantage of the digital economy?s opportunities.