There’s a surprise in store for 22-year-old advertising agency intern, Fysh Reynolds, when a tourist trade mission from another planet arrives on Earth and mistakenly takes the golden arches of McDonald’s to be our most prolific centre of power. As the trade mission pulls into a local McDonald’s store and comes face to face with what they perceive to be the leader of the Earth they simply can’t believe their luck. For 22-year-old Fysh Reynolds, his part-time job playing Ronald McDonald to entertain kids at birthday parties thrusts him into an opportunity few could fathom. Before he can explain, this young MBA graduate and future star of business marketing finds himself taking up the office of CEO of Earth. What follows is a funny and poignant adventure – part Hitch Hiker’s Guide to the Galaxy, part Fish – as the advanced and all-powerful visitors easily dismiss the world’s existing power bases to give young Fysh all he needs to take over the planet, gather his closest friends and run it as a business, offering premium travel to the universe. This epic tale of branding the ultimate product shows how textbook approaches to marketing might work on the biggest brand imaginable and, more frightening, what of the old school methods must change for Earth to be quite literally the universal brand of choice. This breakthrough book will shock, amuse and, above all, make you rethink business, marketing and, of course, life on Earth.
Book Details:
- Author: Simon Hammond
- ISBN: 9781742169569
- Year Published: 2010
- Pages: 184
- BISAC: BUS000000, BUSINESS & ECONOMICS/General
About the Book and Topic:
There’s a surprise in store for 22-year-old advertising agency intern, Fysh Reynolds, when a tourist trade mission from another planet arrives on Earth and mistakenly takes the golden arches of McDonald’s to be our most prolific centre of power. As the trade mission pulls into a local McDonald’s store and comes face to face with what they perceive to be the leader of the Earth they simply can’t believe their luck. For 22-year-old Fysh Reynolds, his part-time job playing Ronald McDonald to entertain kids at birthday parties thrusts him into an opportunity few could fathom. Before he can explain, this young MBA graduate and future star of business marketing finds himself taking up the office of CEO of Earth. What follows is a funny and poignant adventure – part Hitch Hiker’s Guide to the Galaxy, part Fish – as the advanced and all-powerful visitors easily dismiss the world’s existing power bases to give young Fysh all he needs to take over the planet, gather his closest friends and run it as a business, offering premium travel to the universe. This epic tale of branding the ultimate product shows how textbook approaches to marketing might work on the biggest brand imaginable and, more frightening, what of the old school methods must change for Earth to be quite literally the universal brand of choice. This breakthrough book will shock, amuse and, above all, make you rethink business, marketing and, of course, life on Earth.
Aimed at 18-40 year olds. Non-traditional business/marketing readers. Similar to Seth Godin’s The Purple Cow which has sold in excess of 7000 copies on bookscan. You-Tube videos, email campaigns and author website promotion will be designed to build hype, anticipation and curiosity pre-release. A competition to tie in with the books release will be run through major media organizations post-release to drive publicity.
About the Author
Simon Hammond is a former newspaper, radio and magazine reporter and is the creator of four of the most talked-about creative agencies Dare, The Edge, SEE and Belong. Belong drives change thought its unique and insightful processes and its award-winning creative executions in branding, advertising, online media, design, events and promotions.