Career Distinction explains the proven personal branding process and provides examples of incredibly successful professionals, giving readers everything they need to not only survive, but thrive in the new workplace reality. Readers will lean to manage their brand and their online identity using innovative tools to differentiate their candidature and stand out from their peers. The book will include inspiring case studies on how career management is effectively influenced by career branding and the details of how the executives used branding to reach their dream job.
Book Details:
- Author: William Arruda
- ISBN: 9780470128183
- Year Published: 2007
- Pages: 224
- BISAC: BUS012000, BUSINESS & ECONOMICS/Careers / General
About the Book and Topic:
Career Distinction explains the proven personal branding process and provides examples of incredibly successful professionals, giving readers everything they need to not only survive, but thrive in the new workplace reality. Readers will lean to manage their brand and their online identity using innovative tools to differentiate their candidature and stand out from their peers. The book will include inspiring case studies on how career management is effectively influenced by career branding and the details of how the executives used branding to reach their dream job.
E-BLAST: Authors have monthly newsletters with 35,000 subscriberse-blast promotion of the book to that list and their colleagues’ listsincluding the marketingprof.com list (450,000.) GREAT ONLINE MARKETING/BRAND CAMPAIGN: Authors have designed the website standoutcareer.com. They will also promote on their other official business websites: www.reachcc.com, www.reachbrandingclub.com, williamarruda.com, www.brandego.com, and blog.brandego.com. Combined the websites have over 5,000 unique visitors per monthall will be heavily promoting the book. GREAT TOPIC FOR CAREER SHELF: There are many career books, many personal branding books, but none as current and up to date as Career Distinction. This book takes traditional branding techniques, and career search techniques and adds technology to make a cutting edge title. Readers will understand how to improve their google and how to build a web-based career portfolio that will make jobs come to you! AUTHOR SPEAKING a $45.00 value for readers.
About the Author
William Arruda is the personal branding guru and has worked with individuals and clients to build strong memorable brands. He is the founder of Reach, the world’s first branding consultancy focusing on the human side of branding. He is a member of the International Coaching Foundation. Arruda has appeared on the Discovery Channel, Radio America, and BBC TV. He has written for and contributed to numerous publications including the Wall Street Journal, Harvard Business Review, Chicago Tribune, Los Angeles Times, New York Newsday, Trends (Belgium), Metro (UK) and Strategies (France). He also writes for the American Marketing Association, the Chartered Institute of Marketing (UK) and PR News. He is the Careers Expert at MarketingProf.com, the largest marketing portal with 450,000 members. Kirsten Dixson is a Founding Partner of Brandego (brandego.com). She develops clients personal and online identities/brands. She is also a co-founder of the Reach Branding Club (reachbrandingclub.com). She also serves as the Technology Master for the Career Master Institute, providing thought leadership for the application of current and emerging technologies to career management. Kirsten is frequently quoted in articles about career related technology and writes articles for TheLadders.com. Kirsten earned a BA from Vassar College and a Certificate in Adult Career Planning and Development from NYU. She is one of the first five certificed personal brand strategists in the world and a Job and Career Transition Coach.