Every day, were presented with thousands of competing messages, all vying for our time. How do we get ourselves, our companies, or our brands noticed? How do we get people to pay attention to us? The truly media-savvy know when to make noise, how to do it so people hear, and more importantly, listen. They come up with off the wall ideas that are so outrageous, so outlandish, but so on message, that they force the public to sit up and take notice. Geek PR shows how those most tuned in to new media trends and strategies will find the most success in the marketplace. The book showcases several media events all created and implemented on behalf of clients by the author that brought in millions of dollars in publicity, made a public sit up and take notice, and launched products, careers, and even full-blown companies. All for less money than youd think. Examples include the stolen Yoo-hoo truck, which prompted a massive Internet search for leads; the RegisterFree.com Free Hour, which convinced over 4,000,000 people to go to domain registrar RegisterFree.com to register their domain name, effectively shutting down the East Coast to Internet Access for a nine-hour period; and WebDive 2000, which had over 150 CEOs and top-tier journalists simultaneously skydiving in the name of brand visibility.
Book Details:
- Author: Peter Shankman
- ISBN: 9780470043929
- Year Published: 2007
- Pages: 211
- BISAC: BUS052000, BUSINESS & ECONOMICS/Public Relations
About the Book and Topic:
Every day, were presented with thousands of competing messages, all vying for our time. How do we get ourselves, our companies, or our brands noticed? How do we get people to pay attention to us? The truly media-savvy know when to make noise, how to do it so people hear, and more importantly, listen. They come up with off the wall ideas that are so outrageous, so outlandish, but so on message, that they force the public to sit up and take notice. Geek PR shows how those most tuned in to new media trends and strategies will find the most success in the marketplace. The book showcases several media events all created and implemented on behalf of clients by the author that brought in millions of dollars in publicity, made a public sit up and take notice, and launched products, careers, and even full-blown companies. All for less money than youd think. Examples include the stolen Yoo-hoo truck, which prompted a massive Internet search for leads; the RegisterFree.com Free Hour, which convinced over 4,000,000 people to go to domain registrar RegisterFree.com to register their domain name, effectively shutting down the East Coast to Internet Access for a nine-hour period; and WebDive 2000, which had over 150 CEOs and top-tier journalists simultaneously skydiving in the name of brand visibility.
HIGH-PROFILE AUTHOR: Peter Shankman is a well-known figure in the marketing and PR worlds, especially since the introduction of his newest venture, AirTroductions (which garnered 60 press hits in 3 months) in 2005. His campaigns for Yoo-hoo and Snapple gained nationwide notice, and he has been profiled or quoted in The New York Times, the New York Post, The Wall Street Journal, the Los Angeles Times, USA Today, Fortune, Business Week, Adweek, Brandweek, PR Week, and Investors Business Daily. FREQUENT SPEAKER: Peter has spoken at various conferences and trade shows, including NAB, CTIA, CTAM, CES, PMA, Advertising Week, the DMA, and others. Peter has also been the keynote speaker at the National Association of Advertisers, and the Florida Advertising Council. In the next six months, he is slated to speak at the PMA show, NAB, CES, and others. GREAT MAILING LIST: Shankman runs the largest PR mailing list in the world, the Young PR Pros Mailing List on Yahoo Groups, with over 3,000 active members on it. In addition, many of these members are professors of public relations at universities around the world. He will promote the book there and add a link to purchase at the bottom of each email that goes out roughly 3,000 emails per month to and from the list. HIP CLIENT LIST: Peter consults to companies around the world, including the Snapple Beverage Group, Walt Disney World, American Express, Discovery Networks, We The People, Dream Catcher Destinations Club, and many others. POPULAR BLOG: Shankmans blog, PR Differently, is heralded for its contrarian take on marketing and PR, and is a stopping point for thousands of PR professionals.
About the Author
Peter Shankman is CEO of The Geek Factory, Inc., a Marketing and PR Strategy firm located in New York City, with clients worldwide. For the Geek Factory, Peter consults to companies around the Globe, including the Snapple Beverage Group, Walt Disney World, American Express, Discovery Networks, We The People, Dream Catcher Destinations Club, and many others. Peter sits on the board of the Scott-e-Vest, the worlds first technologically enabled clothing line. Peter is also the CEO of AirKarma, the parent company of AirTroductions, the worlds first airline networking and dating service. Founded in 2005, AirTroductions has already made the radar screens of media worldwide. Peter has spoken upon invitation at various conferences and trade shows, including NAB, CTIA, CTAM, CES, PMA, Advertising Week, the DMA, and others. Peter has also been the keynote speaker at the National Association of Advertisers, and the Florida Advertising Council. Peter started his career with America Online as a Senior News Editor, helping the AOL Newsroom achieve 1,000,000 user hours per month. He also spearheaded coverage of the Democratic and Republican 1996 conventions, marking the first time an online news service covered any major political event.