In many ways, Richard Branson and his company the Virgin Group are unique. In an era dominated by strategists, Branson is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Never before has a single brand been so successfully deployed across such a diverse range of goods and services. Branson is the ultimate brand builder. So how does he do it? Now bought completely up to date for this new edition, Business the Richard Branson Way 3e not only reveals the secrets of Bransons remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From picking on someone bigger than you to moving faster than a speeding bullet, and from making work fun to keeping the common touch, you have in your hands the secrets of phenomenal success. Contents Richard Branson Revisited The Life and Times of Richard Branson One Pick on Someone Bigger Than You Two Do the Hippy, Hippy Shake Three Haggle Everythings Negotiable Four Make Work Fun Five Do Right By Your Brand Six Smile for the Cameras Seven Dont Lead Sheep, Herd Cats Eight Faster than a Speeding Bullet Nine Size Does Matter Ten Never Lose the Common Touch How to Build a Brand the Branson Way Last Word
Book Details:
- Author: Des Dearlove
- ISBN: 9781841127668
- Year Published: 2007
- Pages: 188
- BISAC: BUS060000, BUSINESS & ECONOMICS/Small Business
About the Book and Topic:
In many ways, Richard Branson and his company the Virgin Group are unique. In an era dominated by strategists, Branson is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Never before has a single brand been so successfully deployed across such a diverse range of goods and services. Branson is the ultimate brand builder. So how does he do it? Now bought completely up to date for this new edition, Business the Richard Branson Way 3e not only reveals the secrets of Bransons remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From picking on someone bigger than you to moving faster than a speeding bullet, and from making work fun to keeping the common touch, you have in your hands the secrets of phenomenal success. Contents Richard Branson Revisited The Life and Times of Richard Branson One Pick on Someone Bigger Than You Two Do the Hippy, Hippy Shake Three Haggle Everythings Negotiable Four Make Work Fun Five Do Right By Your Brand Six Smile for the Cameras Seven Dont Lead Sheep, Herd Cats Eight Faster than a Speeding Bullet Nine Size Does Matter Ten Never Lose the Common Touch How to Build a Brand the Branson Way Last Word
Currently the bestselling name in the Big Shots series, this revised 3rd edition is timed to coincide with publication of new titles in the re-launched series, including Business the Alan Sugar Way and Business the Duncan Bannatyne Way. Bransons name shifts books and how! Bookscan sales for Bransons 2 books published by Virgin, Losing My Virginity and Screw It, Lets Do It plus the Fourth Estate autobiography are impressive as youd expect. Capstones current 3rd edition of this book in print has sold over 19,000 units in less than three years, without any significant promotion. Surprisingly little has been written on Richard Branson himself, particularly for a business audience. Yet, he remains a celebrity for business owners and leaders everywhere Despite his profile, the man behind the hype remains something of an enigma. Business the Richard Branson Way revised 3rd edition helps lift the lid.
About the Author
Des Dearlove is co-founder of the media content, concepts and consulting firm Suntop Media. He writes on business issues for magazines and newspapers throughout the world, including The Times, American Management Review and is a contributing editor to the US magazine Strategy+Business. Suntop Medias Thought Leader Interview series is syndicated to publications in more than 25 countries. Des is an author or co-author of numerous books. They include Generation Entrepreneur (shortlisted for the WH Smith Book Prize), Gravy Training, and Firestarters! Des is an editor of the bestselling Financial Times Handbook of Management, now in its the third edition.