Map out a realistic business plan from scratch – and see your business vision become a reality Need a hand with your business strategy? This fully updated guide leads you through all aspects of business planning, from clarifying objectives and finding funding, to researching customer behaviour and developing an e-presence. It contains the latest information on planning methods and initiatives (including planning in turbulent times), as well as a sample business plan to get you off to a flying start. The 3rd edition of Business Plans For Dummies includes brand new content on: Building a brand Building customer loyalty Testing your business plan Ways to make your plan look great 10 Business Plans Helpers The following sections have been expanded to give greater coverage: Researching your market Determining market share Planning in turbulent economic times Extending your e-penetration
Book Details:
- Author: Paul Tiffany
- ISBN: 9781119943877
- Year Published: 2012
- Pages: 384
- BISAC: BUS060000, BUSINESS & ECONOMICS/Small Business
About the Book and Topic:
Map out a realistic business plan from scratch – and see your business vision become a reality Need a hand with your business strategy? This fully updated guide leads you through all aspects of business planning, from clarifying objectives and finding funding, to researching customer behaviour and developing an e-presence. It contains the latest information on planning methods and initiatives (including planning in turbulent times), as well as a sample business plan to get you off to a flying start. The 3rd edition of Business Plans For Dummies includes brand new content on: Building a brand Building customer loyalty Testing your business plan Ways to make your plan look great 10 Business Plans Helpers The following sections have been expanded to give greater coverage: Researching your market Determining market share Planning in turbulent economic times Extending your e-penetration
The recession has created a mass of new entrepreneurs and the number of new start-ups is soaring. In the first half of 2010 alone, more than 200,000 new businesses were founded – the largest number for over a decade. In turbulent times, it’s more important than ever to plan business strategies carefully and realistically. According to the BBC news website the absence of a solid business plans is one of the biggest contributing factors to business failure – businesses need to plan sensibly and constantly review and update their plan throughout the course of their venture if they are to succeed. Those who don’t plan are simply left behind.
Now in its third edition, this trusted classic is your one stop guide to creating a winning business plan from scratch. It provides everything a budding entrepreneur needs to plan and produce their business plan, including determining customer groups, checking out the competition, sorting out finances, establishing the business and planning for the next stage. A sample business plan is included for readers to adapt and use. The third edition of Business Plans For Dummies includes brand new content on: o Building a brando Building customer loyaltyo Testing your business plano Ways to make your plan look greato 10 Business Plans Helpers The following sections will be expanded to give greater coverage: o Researching your marketo Determining market shareo Planning in turbulent economic times Extending your e-penetration
About the Author
Colin Barrow is the author of Starting a Business FD, Business Plans FD, Understanding Business Accounting FD and Business Plans Kit FD. Colin is the author of more than 30 books in the fields of entrepreneurship, business management and international property development. Following a career in business where he held senior staff and line positions, he was Head of the Enterprise Group at Cranfield School of Management for ten years. He is now strategic advisor to a number of business owners.