A full updated and extended second edition of an established UK bestseller Business Plans For Dummies 2nd Edition features new and updated information on formulating a solid business plan to build a secure business even in an economic downturn. Complete with a brand new business plan template to get you started this expert guide offers fresh advice on reading the competitive marketplace and assessing your business in the current economic climate. It walks you step-by-step through every aspect of planning achievable business goals and diversification strategies, identifying trends, exploring new technologies and advertising routes, and predicting your business commercial future. Whether youre looking to start up a small business or streamline an existing one this book is all you need to boost your business know how and prepare a watertight plan. Business Plans For Dummies 2nd Edition contains new and updated information on: Determining Where You Want to Go Starting Your Business Plan Charting the Proper Course Setting Off in the Right Direction Sizing Up Your Marketplace Checking Out the Business Environment Taking a Closer Look at Customers Dividing Customers into Groups Scoping Out Your Competition Weighing Your Companys Prospects Establishing Your Starting Position Focusing On What You Do Best Figuring Out Financials Forecasting and Budgeting Looking to the Future Preparing for Change Thinking Strategically Managing More Than One Product A Planners Toolkit Making Your Business Plan Work Learning from Others: A Sample Business Plan The Part of Tens Ten Questions to Ask About Your Plan Top Ten Business-Planning Never-Evers Ten of the Best-Planned Organisations Around
Book Details:
- Author: Paul Tiffany
- ISBN: 9781119997542
- Year Published: 2010
- Pages: 436
- BISAC: BUS060000, BUSINESS & ECONOMICS/Small Business
About the Book and Topic:
A full updated and extended second edition of an established UK bestseller Business Plans For Dummies 2nd Edition features new and updated information on formulating a solid business plan to build a secure business even in an economic downturn. Complete with a brand new business plan template to get you started this expert guide offers fresh advice on reading the competitive marketplace and assessing your business in the current economic climate. It walks you step-by-step through every aspect of planning achievable business goals and diversification strategies, identifying trends, exploring new technologies and advertising routes, and predicting your business commercial future. Whether youre looking to start up a small business or streamline an existing one this book is all you need to boost your business know how and prepare a watertight plan. Business Plans For Dummies 2nd Edition contains new and updated information on: Determining Where You Want to Go Starting Your Business Plan Charting the Proper Course Setting Off in the Right Direction Sizing Up Your Marketplace Checking Out the Business Environment Taking a Closer Look at Customers Dividing Customers into Groups Scoping Out Your Competition Weighing Your Companys Prospects Establishing Your Starting Position Focusing On What You Do Best Figuring Out Financials Forecasting and Budgeting Looking to the Future Preparing for Change Thinking Strategically Managing More Than One Product A Planners Toolkit Making Your Business Plan Work Learning from Others: A Sample Business Plan The Part of Tens Ten Questions to Ask About Your Plan Top Ten Business-Planning Never-Evers Ten of the Best-Planned Organisations Around
In turbulent times, its more important than ever to plan business strategies carefully and realistically. 4 out of 5 start ups fail and with the economic downturn making things tougher for new firms, careful planning and being aware of the pitfalls is essential. According to the BBC news website the absence of a solid business plans is one of the biggest contributing factors to failure – businesses need to plan sensibly and constantly review and update their plan throughout the course of their venture if they are to succeed. Those who dont plan are simply left behind. Recent changes in the economy have impacted on how people approach small business start-up, finance and maintenance: theres a need for revised information on new funding avenues, updates in technologies, taxation government policies and procedures, change in marketing strategies, changes in competitive environment, customer spending and staff management.
A timely update of a UKFD business bestseller. The UK 1st Edition is the best-selling small business planning title on the market in terms of value and volume. Includes an expanded page count and extended coverage, with a brand new chapter on planning for turbulent business times, plus new and updated content on recent changes in the UK economy, the latest technology, and new business plan templates. Business opportunities still exist despite the downturn and adversely, many opportunities arise from the misfortune of others as such, most business experts are still advising entrepreneurs to go for it and make the most of opportunities as they present themselves. People still need straightforward expert guidance, and this is where this 2nd edition steps in. Will cluster well with Business Plans Kit For Dummies publishing in July 2009 and Bookkeeping Workbook For Dummies publishing in August 2009.
About the Author
Colin Barrow is a high-profile venture capitalist and entrepreneur who is the author of dozens of books on all aspects of planning and running a small business, including Starting a Business For Dummies and Understanding Business Accounting For Dummies.