This international business executive text written especially for executive and MBA students, is based on extensive consulting in emerging economies and several years of experience teaching executive MBA courses around the globe. The author has continually faced the problem that the available textbooks for teaching international business focused almost exclusively on examples of Western multinationals for case illustrations. In the process of preparing cases nearer to the emerging market she worked in, the author realized that the often fascinating, frequently insightful and always different approach to business illustrated by these cases should be required reading for MBA students in typical Western environments too. With its wide range of current case illustrations and concise summaries this is a new-generation text that will welcome today’s MBA student to the wider world of 21st century international business.
Book Details:
- Author: Stephanie Jones
- ISBN: 9781118351512
- Year Published: 2012
- Pages: 304
- BISAC: BUS000000, BUSINESS & ECONOMICS/General
About the Book and Topic:
This international business executive text written especially for executive and MBA students, is based on extensive consulting in emerging economies and several years of experience teaching executive MBA courses around the globe. The author has continually faced the problem that the available textbooks for teaching international business focused almost exclusively on examples of Western multinationals for case illustrations. In the process of preparing cases nearer to the emerging market she worked in, the author realized that the often fascinating, frequently insightful and always different approach to business illustrated by these cases should be required reading for MBA students in typical Western environments too. With its wide range of current case illustrations and concise summaries this is a new-generation text that will welcome today’s MBA student to the wider world of 21st century international business.
The new wave of multinationals from Asia and Latin America, but also increasingly the Middle East and Africa are now giving the Western multinationals a run for their money and are changing the shape of global business. It is increasingly important that MBAs in the West as well as in developing economies cover this important new phenomenon and there is a dearth of good textbooks available. There are 12,000 business schools offering masters qualifications in business round the globe: 1000 of these are considered of premier quality. One of the features denoting top quality is provision of international business modules. Any current course in International Business requires coverage of the developments in the BRIC countries and new emerging markets: this is the major growth area in IB. Although billed by the author as supplementary this text offers information, student exercises and rich current case illustrations that will be of immense value to professors updating their courses in international business. The concise format and range of examples gives executive students taking short courses an instant guide the trends in todays global market place.
Press: It is a current topic which will attract reviews in the business press, as well as providing a much needed course text Stephanie Jones has been a journalist, writing for the FT and Economist, and has good press contacts which mean she will be able to publish articles around the subject of her book when it comes out website: As she did with Nelsons Way, Stephanie Jones will create a website for the new book and use this as platform for internet campaign, including buying Google ad words Course adoptions: She will use as core text for her courses in EMEA (ca 450 students per year): Maastricht School of Management teaches total of 2000 international students per year There is big demand in the Asian business schools (in India, Singapore and Hong Kong for material on emerging markets) There are Master’s degrees throughout Europe with modules specifically on EMs and even whole degrees programs on EMs. See list attached. Conferences and speaking engagements: Both the FT and The Economist run conferences twice a year on Emerging Markets and author expects to speak at least 6 times per year to professional audiences
About the Author
Dr Stephanie Jones is Associate Professor of Organizational Behavior at Maastricht School of Management [MSM], having graduated with a PhD from University College London, and a Bachelor’s degree from the London School of Economics. Dr Jones has authored over 25 full-length internationally-published books on business and management. Her most recent books include Nelson’s Way: leadership lessons from the great commander (Nicholas Brealey, 2005), textbooks for MSM on thesis writing, leadership and culture (Meyer & Meyer, 2007-9), Psychological Testing (Harriman House, 2010) and Leadership: Key Concepts (Sage, 2011). Previously a journalist and consultant, she has lived and worked in Hong Kong, China, India, Australia, Dubai and Kuwait. She teaches MBA students based across the world, in Asia, Africa, the Middle East, Eastern Europe and South America, especially courses on leadership, culture and change management. She has recently published articles on entrepreneurship and innovation in business, business in emerging markets, business ethics and CSR, leadership, knowledge management, human resources, business culture and project management.