Investigative journalism of the highest quality mixes easily with tabloid-style sensationalism in this riveting story. Mooney and Simpson look at Reuters competitive position, its position in North America, market changes, changing culture, loss of entrepreneurial drive, its doomed internet strategy, losing market share to Bloomberg and senior management self-indulgence (see below) Many senior managers spend a large amount of time roaming the world at vast expense first-class flights, hotels, lavish dining and receptions and with little apparent purpose. Heavy drinking and nightlife become an a integral part of the senior management lifestyle one senior finance executive dies in a New York hotel room, bizarrely dressed, high on alcohol and cocaine in the company of a transvestite and a prostitute.
Book Details:
- Author: Brian Mooney
- ISBN: 9780857080035
- Year Published: 2003
- Pages: 230
- BISAC: BUS041000, BUSINESS & ECONOMICS/Management
About the Book and Topic:
Investigative journalism of the highest quality mixes easily with tabloid-style sensationalism in this riveting story. Mooney and Simpson look at Reuters competitive position, its position in North America, market changes, changing culture, loss of entrepreneurial drive, its doomed internet strategy, losing market share to Bloomberg and senior management self-indulgence (see below) Many senior managers spend a large amount of time roaming the world at vast expense first-class flights, hotels, lavish dining and receptions and with little apparent purpose. Heavy drinking and nightlife become an a integral part of the senior management lifestyle one senior finance executive dies in a New York hotel room, bizarrely dressed, high on alcohol and cocaine in the company of a transvestite and a prostitute.
Reuters has been one of the most famous names in news and media for more than a century and was one of the most dynamic and successful companies in the world in the 1970s and 80s. It was the first news agency to break news of Lincoln’s assassination and the Relief of Mafeking. In recent years, however, it has suffered a dramatic reversal of fortunes, recently recording its first losses for decades, with massive staff layoffs and a sharp decline in its share price to the point where it is being view in the City as a possible takeover target. The authors have written this book to analyse this reversal based on their own experience and interviews with dozens of current and former senior Reuters staff, as well as competitors, City analysts and the bankers, brokers, editors and others who comprise Reuters client base.
First-to-market inside track on the incredible Reuters story. Riveting expose of the greatest achievements and worst excesses of one of the world’s biggest companies. Compelling and at times racy read written in the tradition of ‘Stick It Up Your Punter: The Uncut Story’. (see ‘About the Book’). High topical and newsworthy. Will attract lots of media coverage. Authors have unrivalled publicity connections and the book is already creating a media firestorm in Fleet Street.
About the Author
Brian Mooney and Barry Simpson both joined Reuters in 1971 as graduate trainee journalists. Mooney, an Oxford history graduate, served as a correspondent worldwide, gaining a Pulitzer candidacy and an American Press Club award for his coverage of the Solidarity Revolution. He later became head of the London Bureau and, after moving into sales and general management, was manager in Israel. He held various media management positions and played a key role in internal corporate communications, editing the global staff magazine, Reuters World. He left the company in 2000 and subsequently worked in international public relations. He divides his time between homes in Essex and the City of London, where he is an elected Councilman. Simpson, an Economics graduate from the University of East Anglia, started as a financial journalist, working in Paris, Brussels and Hong Kong before heading a joint general and economic news desk in the Middle East. He moved into management in 1986, becoming Manager, Kuwait and Iraq until the latter invaded the former which, to his fury, he missed by being on holiday. Returning to journalism for the duration of the Gulf War, he then moved back to London as Media Manager, before becoming Marketing Manager of Visnews and finally Media and Television Manager for the Middle East and Africa. He left Reuters in 1996 and worked in media recruitment before returning to journalism and writing. He lives in Oxfordshire.