Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing 21,162 sold) has been well received. So well received and needed, that it shows every sign of becoming an evergreen marketing title for professional service providers and small business owners who say they hate marketing and selling but absolutely need more clients. But the author, Michael Port has created a problem for them: they are now booked solid and they have more clients than they can handle. In his second book, Beyond Booked Solid: Your Business, Your Life, Your WayIts All Inside, Michael Port will effectively and efficiently solve this pervasive problem. Beyond Booked Solid is a complete and easy-to-follow roadmap for continuing to grow a service business by getting un-booked solid and serves as an insurance policy that enables the reader to approach their business from a new and inspired perspective of making more money while working less. Beyond Booked Solid provides hundreds of tips, strategies, techniques, and resources that seamlessly help the reader integrate the intellectual and philosophical concepts into a plan of action that can be implemented in sequential steps. Furthermore, as with the first book, Beyond Booked Solid will offer readers a complimentary comprehensive downloadable companion workbook from BookYourselfSolid.com.
Book Details:
- Author: Michael Port
- ISBN: 9780470174364
- Year Published: 2008
- Pages: 240
- BISAC: BUS058000, BUSINESS & ECONOMICS/Sales & Selling / General
About the Book and Topic:
Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing 21,162 sold) has been well received. So well received and needed, that it shows every sign of becoming an evergreen marketing title for professional service providers and small business owners who say they hate marketing and selling but absolutely need more clients. But the author, Michael Port has created a problem for them: they are now booked solid and they have more clients than they can handle. In his second book, Beyond Booked Solid: Your Business, Your Life, Your WayIts All Inside, Michael Port will effectively and efficiently solve this pervasive problem. Beyond Booked Solid is a complete and easy-to-follow roadmap for continuing to grow a service business by getting un-booked solid and serves as an insurance policy that enables the reader to approach their business from a new and inspired perspective of making more money while working less. Beyond Booked Solid provides hundreds of tips, strategies, techniques, and resources that seamlessly help the reader integrate the intellectual and philosophical concepts into a plan of action that can be implemented in sequential steps. Furthermore, as with the first book, Beyond Booked Solid will offer readers a complimentary comprehensive downloadable companion workbook from BookYourselfSolid.com.
The author will use the same comprehensive 13-point marketing plan used to help make his first book successful (Book Yourself Solid: April 2006; 21,162 copies sold). Some of the highlights include Active public speaker: Port delivers over 60 presentations each year to the ideal target market for Beyond Booked Solid. Affiliate programs: Port has a web-based sales force of 196 affiliates who are paid a commission every time they send a paying customer to one of his many websites. They currently drive over $16,000 dollars of sales to web sites monthly. These affiliates will be given a copy of the book and be provided with logos, banners, and copy to promote the book on their websites. Cutting-edge Internet marketing: Being an online marketing expert, Port will be using the most current internet marketing strategies with a goal of generating at least 8,000 new unique visitors per month to his websites in the first 12 months of publication. Direct Marketing: The author currently has a database of 10,000 people who receive his monthly newsletter and promotions by e-mail. He will use this database (and the databases of strategic partners) to mount a direct e-mail campaign for the new book. Strategic Partnerships: Author will team up with professionals who have agreed to market Beyond Booked Solid. They will submit testimonials and publicly promote the book to their networks: Stephen Fairly, author of Getting Started in Personal and Executive Coaching: How to Create a Thriving Coaching Practice. Fairly has a database of 15,000 solo-professionals, Mitch Meyerson, author of Success Secrets of the Online Marketing Superstars, Meyerson has a database of 45,000 solo-professionals, Lorrie Morgan-Ferrero, author of Red-Hot-Copy To Woo Your Target Market. Ferrero has a database of 9,000 solo-professionals, David Perry, author of Guerrilla Marketing for Job Hunters: 400 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job. Perry has a database of 8,000 solo-professionals, Andrea J. Lee, author of Multiple Streams of Coaching Income, has a database of 6,000 solo-professionals, Scott Stratten of Un-Marketing.com, Stratten has a database of over 70,000 professionals.
About the Author
Michael Port is the author of Wiley title, Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing ISBN: 0471783935; 21,162 sold). Through his successful consulting business, has lectured, trained, inspired, and provided coaching and consulting services to over 20,000 business owners. He is the creator of ThinkBigRevolution.com, an online membership club to over 5000 service professionals; the Book Yourself Solid line of training products, including audio programs, seminars and distance learning programs; and The Product Factory, the #1 information product creation program on the Internet, www.90DayProduct.com.