This inspirational book chronicles the start up of Coffee Republic, beginning with the siblings’ first conversation when the seed of the idea was planted, to writing the business plan, finding a name, raising money, opening the first store, taking the company public and to the present day when Coffee Republic is worth £50m with 90 outlets around the UK. But the book is no mere corporate history. It is a very personal story of dreaming, acting and succeeding. It offers a myriad of lessons for aspiring entrepreneurs and blows apart the myth that only ‘special’ people start successful businesses. Written in an informal style and packed with tips, advice and quotes this is the first small business book for real people. Sahar and Bobby take the reader step by step through every aspect of starting and growing a business from asking yourself “why?” and writing the plan to hiring staff and letting go. The book is illustrated throughout with inspirational anec-dotes from their own experience.
Book Details:
- Author: Sahar Hashemi
- ISBN: 9781841125930
- Year Published: 2004
- Pages: 218
- BISAC: BUS025000, BUSINESS & ECONOMICS/Entrepreneurship
About the Book and Topic:
This inspirational book chronicles the start up of Coffee Republic, beginning with the siblings’ first conversation when the seed of the idea was planted, to writing the business plan, finding a name, raising money, opening the first store, taking the company public and to the present day when Coffee Republic is worth £50m with 90 outlets around the UK. But the book is no mere corporate history. It is a very personal story of dreaming, acting and succeeding. It offers a myriad of lessons for aspiring entrepreneurs and blows apart the myth that only ‘special’ people start successful businesses. Written in an informal style and packed with tips, advice and quotes this is the first small business book for real people. Sahar and Bobby take the reader step by step through every aspect of starting and growing a business from asking yourself “why?” and writing the plan to hiring staff and letting go. The book is illustrated throughout with inspirational anec-dotes from their own experience.
Anyone Can Do It has been one of the success stories of 2003, consistently appearing in the top 5 of the BookScan Management and Business Administration category. The Entrepreneurship segment of the UK retail market for business books continues to show strong growth: in 2002 it accounted for 5% of the market. Small business books retail on average at over £12, making this trade paperback re-issue extremely competitive. Coffee Republic is a major brand. This will be a high profile trade book with massive PR support.
Selling Points: 1. Over 10,000 copies of the first edition sold 2. High-profile, media savvy authors 3. A plain-speaking, inspirational story of entrepreneurial success 4. Massive trade promotion and PR campaign
About the Author
Sahar and Bobby Hashemi are the glamorous sister and brother team who built Coffee Republic, the UK’s original high street coffee chain. Giving up highly paid professional jobs in New York and London, they staked everything on a dream – to create the best coffee in Britain. Eight years later they are two of our most successful and high-profile entrepreneurs.