There are different methods followed in order to effectuate proper communication. Incorrect or inappropriate methods undertaken at the wrong event can put forward a very wrong message, and this is a crucial point that must be taken care of.
Corporate communication is an important aspect of communication studies that helps understand the methodologies of communicating within and outside the organization. It needs to be studied and followed by everyone in the company for greater efficiency at work.
Corporate communication collectively refers to the communication processes that are meant for corporate or business purposes and makes use of different types of mass media.
Types of Corporate communication
As mentioned, corporate communication refers to the communication within corporate organization (internal communication) as well as the communication between different corporate entities (external communication).
1.Internal Corporate Communication
- Internal corporate communication means the communication within a particular company.
- Depending on the direction of communication, this entity can be further classified as horizontal or vertical communication.
- Horizontal internal communication refers to communication within peers, while vertical internal communication refers to communication within the different hierarchies in the organization.
- The communication process includes elements, like advertising, marketing, and public relations.
- It is responsible for the way the company portrays itself to the entire corporate world.
- Thus, this methodology is instrumental in creating the brand image or brand identity.
- A few more entities that are used in this type of communication are television ads, newspaper ads, radio jingles, and promotional events.
- It includes business proposals, affiliation, or partnership proposals as well.
Remember that both these communication categories are very vital. In essence, corporate communication in itself is a very significant process. It is what helps a company learn and progress.