What is Corporate Communication

BusinessZeal Staff Oct 14, 2018
Companies follow different means of communication to put forth their perspective and goals to the employees or clients.
There are different methods followed in order to effectuate proper communication. Incorrect or inappropriate methods undertaken at the wrong event can put forward a very wrong message, and this is a crucial point that must be taken care of.
Corporate communication is an important aspect of communication studies that helps understand the methodologies of communicating within and outside the organization. It needs to be studied and followed by everyone in the company for greater efficiency at work.
Corporate communication collectively refers to the communication processes that are meant for corporate or business purposes and makes use of different types of mass media.

Types of Corporate communication

As mentioned, corporate communication refers to the communication within corporate organization (internal communication) as well as the communication between different corporate entities (external communication).

1.Internal Corporate Communication

  • Internal corporate communication means the communication within a particular company.
  • Some of the commonly-used tools for internal communication can include business meetings, conferences, interviews, and presentations.
  • It may also include print media, like brochures, newsletters, memos, or business letters.
  • It is used to make announcements, take decisions, and in general, share information, views, and opinions within the organization.
  • It is a great way to create a conducive work atmosphere, thus increasing the productivity of the organization.
  • Factors like work hierarchy come into picture during internal corporate communication.
  • Depending on the direction of communication, this entity can be further classified as horizontal or vertical communication.
  • Horizontal internal communication refers to communication within peers, while vertical internal communication refers to communication within the different hierarchies in the organization.

2.External Corporate Communication

  • External corporate communication process includes communication of the corporate organization with its current/potential investors, customers, and other corporate entities.
  • The communication process includes elements, like advertising, marketing, and public relations.
  • It is responsible for the way the company portrays itself to the entire corporate world.
  • Thus, this methodology is instrumental in creating the brand image or brand identity.
  • It may also include advertisement campaigns and promotional events.
  • A few more entities that are used in this type of communication are television ads, newspaper ads, radio jingles, and promotional events.
  • It includes business proposals, affiliation, or partnership proposals as well.
Remember that both these communication categories are very vital. In essence, corporate communication in itself is a very significant process. It is what helps a company learn and progress.