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Popular Vision Statement Examples That You Can Learn From

Vision Statement Examples
From small obscure firms to large conglomerates such as Kraft, every company needs a well-written vision statement. Take a look at how to write vision statements, and how various companies go about writing theirs.
Ratnashri Dutta
Last Updated: Mar 26, 2018
Distinguishing Between Vision and Mission Statements
In simple terms, a vision statement talks about where a person/organization wants to be in the future in terms of growth, achievements, and development. It chalks out the things that need to be done in the present, while going forward in order to get there someday. While the former talks about the future, the latter stresses on building for the future, in the present. What to achieve and how to achieve it are two sides of the coin. With that said, vision statements are not something that only large companies, associations, or groups compose for themselves. Even a personal vision statement can be written by an individual in order to keep one in focus, either about a goal, or personal matter.
Writing a Vision Statement
To write a vision statement, one needs realistic foresight. It also requires full knowledge about the purpose for which the goals are being set. If the company heads are writing a vision statement; they have to ensure that they have complete knowledge about the working of the company, such as who the clients are, what the company is about, the different processes, strengths and weaknesses of the business, the direction that the company has taken so far - every tiny little detail.
The people in charge of coming up with a vision for the company sit in a room and imagine that they have been kidnapped, and they have just been released after five years. Here's where the real visualization begins. On returning to the company, they note massive changes in everything for the better. From the number of employees and the number and status of the clientèle, to the location of the offices and the areas in which the company has expanded - financial, geographic operational, etc. Everything reveals an upward moving trend that has been set in motion. Now, the extent to which these employees can envisage the all-rounded growth of the company is what has to be dwelt on pragmatically, and included in the long-term goals of the company.
Examples of Personal Vision Statements
Personal vision statements usually chart targets related to career, education, weight, interpersonal relationships, and matters of personal development, such as to socialize more, to be less selfish, and the like.
- I have shed 15 pounds, and couldn't be happier or healthier. I have also completed my higher education and cleared all my backlogs, where I'm one step closer to my dream job. (Written two years in advance)
- I ranked first in class today. The entire class gave me a standing ovation. My parents have thrown a party tomorrow to celebrate my achievement in the grandest of ways. (written four years in advance).
- I have quit drinking and smoking, finally. I've successfully completed the 12-step program, and took my therapist's advance about embracing life, and seeing smoking as a killer, and not something that I can derive pleasure from. Life itself, is what gives me a natural high, where I no longer have to depend on vices to be happy.
Think about what you want to do in life, what you want to achieve, and where you wish to be in 5 years, then write it down. Use present tense when you are writing a personal statement. Write as if you are in the moment after the target has been achieved. Add realistic nuances to the description such as your clothes, the people around you, the reaction of your parents, and your joy. The more vivid the picture, the greater will be the drive to turn your dream into reality.
Vision Statement Examples of Corporate Companies
Vision statements of organizations are very different from personal ones, owing to the sheer difference in the number of elements to be considered when setting a target. The dynamics, scale, and responsibilities are all different, and so the two cannot be similar in nature. Business vision statements usually include the goals of a company with regard to satisfying customers, achieving targets, making profit, and fulfilling social responsibilities.
Amazon logo
Our vision is to be earth's most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.
Love is a human right Amnesty International Protect the Human
Amnesty International
Amnesty International's vision is of a world in which every person enjoys all the human rights enshrined in the Universal Declaration of Human Rights and other international human rights instruments.
Apple Computers logo
Apple Computers
We believe that we are on the face of the earth to make great products, and that's not changing. We are constantly focusing on innovating. We believe in the simple, not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us.

We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. And frankly, we don't settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we're wrong and the courage to change. And I think regardless of who is in what job, those values are so embedded in this company that Apple will do extremely well.
Avon perfume
Avon Products Inc.
To be the company that best understands and satisfies the product, service and self-fulfillment needs of women-globally.
The Cleveland clinic
Cleveland Clinic
Striving to be the world's leader in patient experience, clinical outcomes, research and education.
Macy's logo
Macy's, Inc.
Macy's, Inc. is a premier national omni-channel retailer with iconic brands that each operate outstanding stores and dynamic online sites. Both Macy's and Bloomingdale's are known worldwide, and each has its own unique identity and customer focus.
Microsoft logo
Microsoft Corporation
Global diversity and inclusion is an integral and inherent part of our culture, fueling our business growth while allowing us to attract, develop, and retain this best talent, to be more innovative in the products and services we develop, in the way we solve problems, and in the way we serve the needs of an increasingly global and diverse customer and partner base.
pepsicola retro signage
PepsiCo Inc.
PepsiCo's responsibility is to continually improve all aspects of the world in which we operate - environment, social, economic - creating a better tomorrow than today. Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company.
Coca cola peterbilt
The Coca-Cola Company
Our vision serves as the framework for our road map and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.
People: Be a great place to work where people are inspired to be the best they can be.
Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.
Partners: Nurture a winning network of customers and suppliers, where together we create mutual, enduring value.
Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
Profit: Maximize long-term return to share owners while being mindful of our overall responsibilities.
Productivity: Be a highly effective, lean, and fast-moving organization.
The Walt Disney Company
Disney store
To make people happy.
Toyota Global Signage
Toyota Global
Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people.
Through our commitment to quality, constant innovation and respect for the planet, we aim to exceed expectations and be rewarded with a smile.
We will meet our challenging goals by engaging the talent and passion of people, who believe there is always a better way.
Creative Commons
Our vision is nothing less than realizing the full potential of the Internet - universal access to research and education, full participation in culture - to drive a new era of development, growth, and productivity.
Save the Children
Our vision is a world in which every child attains the right to survival, protection, development and participation.
The Nature Conservancy - Protecting nature. Preserving life.
Our vision is to leave a sustainable world for future generations. Today's society faces unprecedented challenges. Dwindling natural resources, declining economies, a rapidly changing climate and other threats require that all of us begin working together to reach common solutions. More than ever before, we must find innovative ways to ensure that nature can continue to provide food, clean water, energy, and other services that our growing population depends upon for survival.
Now is a time of opportunity. A time to move conservation from the sidelines of global priorities to the center of the world stage - because a human's well-being depends on a healthy, diverse environment.
The American Society for the Prevention of Cruelty to Animals (ASPCA) - WE ARE THEIR VOICE.
The vision of ASPCA is that the United States is a humane community in which all animals are treated with respect and kindness.
Tips for Writing a Vision Statement
It is important to be realistic when writing a vision statement. It will serve you well in the long run if you stick to the scrupulous side of drawing up goals, right from the beginning. An achievable vision statement can only be drawn up when the right balance between pragmatism and ambition is achieved. Aiming high is not the problem. Just find out how high, and what's at stake.