Search engine giant Google's mission is "to organize the world's information and make it universally accessible and useful."
Simple. Crisp. Clear. That is how mission statements are meant to be. They must convey in the shortest possible lines your reason for existence as a business unit. Corporate branding has made writing a mission statement a crucial parameter to maintain the brand image of a firm. Company mission statements tell us about the ideologies and objectives of the firms.
Individual Mission Statement
I would make sustained efforts to save money in this fiscal year so that I can get maximum tax rebate.
An automobile company that has been in the business for over 50 years wants to rewrite its mission statement as a mark of celebrating its golden jubilee.
Being a global family, that has matured over the years, we are committed to providing world-class transportation facilities to people all across the world in cost-effective and environmentally friendly vehicles. Going green is our mantra as we believe that proper mobility can sustain our atmosphere.
NGO for Children
An NGO for underprivileged children is coming with its mission statement, that is to be launched on the inauguration of the NGO in a humble program in the slums of Asia.
Guided by a commitment to bring changes in the life of the underprivileged children, we're a committed team of 30 individuals, who with the help of sponsors, aim to impart education, food and shelter to 50 children.
Here is one of the possible mission statements for a business group of an electronics company.
We are an electronics company that works in innovative technologies in the field of electronics consumer appliances. We believe that imagination coupled with knowledge can make our lifestyle more advanced and yet less sophisticated. We integrate user-friendly technologies in an efficient way to help our customers get maximum benefit from our products.
Mission Statement of Ogilvy and Mather (world renowned advertising agency)
Our mission, "to be the most valued, by those who most value brands" is a testament to out belief that every brand encounter is an opportunity to either build or diminish the brand relationship. This emphasis on brands is not new to Ogilvy.
David Ogilvy said in 1955, "Every advertisement is part of the long-term investment in the personality of the brand." While our fundamental belief in brands hasn't changed, our approach continues to evolve. We have codified this point of view in our practice of 360° Brand Stewardship.
First, we identify and express the essence of a brand; then we ensure that essence is reflected at every consumer touch point - on-line, off-line, at home, at work, and at play. We build brands across borders and across disciplines, everywhere aiming to find out clients' most valuable customers and to keep them for life.
We learn from what we see in this world. Looking at these samples would have given you some idea as to how you should go about writing the mission statement for your organization. All the best!