How to create effective and exciting business eventsfrom huge trade shows to power meetings. · Business event planning is more than just meetings! larger companies participate in hundreds of events per year including trade shows, conventions, stockholders presentations, fundraisers, product launches, power lunches and corporate dinners. · How to keep events on-time and on-budgetgives expert advice on managing hidden costs and how to plan around event emergencies · Outlines the fine print of event planningfrom contracts and insurance, to zoning and liquor licenses, to dealing with volunteers and union workers. · Includes tons of resources for locating the best speakers and entertainment, the best meeting sites, the best vendors for everything from food to invitations. · How to coordinate and set-up technical equipment and gadgets including audio-visual equipment, videography and photography.
Book Details:
- Author: Susan Friedmann
- ISBN: 9780764538599
- Year Published: 2003
- Pages: 384
- BISAC: BUS007010, BUSINESS & ECONOMICS/Business Communication / Meetings & Presentations
About the Book and Topic:
How to create effective and exciting business eventsfrom huge trade shows to power meetings. · Business event planning is more than just meetings! larger companies participate in hundreds of events per year including trade shows, conventions, stockholders presentations, fundraisers, product launches, power lunches and corporate dinners. · How to keep events on-time and on-budgetgives expert advice on managing hidden costs and how to plan around event emergencies · Outlines the fine print of event planningfrom contracts and insurance, to zoning and liquor licenses, to dealing with volunteers and union workers. · Includes tons of resources for locating the best speakers and entertainment, the best meeting sites, the best vendors for everything from food to invitations. · How to coordinate and set-up technical equipment and gadgets including audio-visual equipment, videography and photography.
* When it comes to trade show success you only need to know two wordsSusan Friedmannher secrets are convertible to moneyread them!. Jeffrey Gitomer, bestselling author of The Sales Bible and Knock Your Socks Off Selling. * Business event planning is a growing industry. The February 1999 issue of Working Woman magazine lists special events planner as one of the 20 hottest careers for the future. * Bestselling author: Susan Friedman is the author of the book Exhibiting at Tradeshows. Customized versions of the book (used by tradeshow organizations as a premium for their clients) have sold over 250,000 copies. * Industry Expert: Known internationally as The Tradeshow Coach Susan conducts over 50 workshops per year in addition to creating event strategies for clients such as American Express, IBM, and Sun Microsystems. * Media Exposure: Susan is frequently quoted in Business Marketing, Investors Business Daily and was recently featured on CNN Financial Networks Entrepreneurs Only program. * The meeting, convention and event industry generates $100 billion worldwide and provides 1.5 million full-time jobs in the U.S. (Business wire) * Event Planning is becoming a special expertise. With meetings, trade shows, conventions and other corporate events becoming more elaborate and more far flung, event planners must be able to balance budgets, negotiate contracts, set up technical equipment for presentations, coordinate travel logistics, and be expert menu planners.
About the Author
Susan Friedmann (Lake Placid, NY) is President of The Tradeshow Coach, an organization that works with national and international exhibitors planning trade shows and special events. · Prestigious clients: Susan has executed tradeshows programs for clients such as American Express, IBM, Sun Microsystems, Kimberly-Clark, Eli Lilly and Deere & Co. · Speaking Engagements: Susan conducts over 50 workshops annually on business event planning. Website: Susan has a website www.tradeshowsuccess.com and an online newsletter which is sent out to 7,000 clients and industry decision-makers