Whether youre looking to expand your business or youre about to start out, this straight-forward guide leads you step by step through every aspect of marketing. Fully updated to include all the recent marketing trends, including digital marketing and using new media its packed with expert tips on identifying customers, using online resources, satisfying your customers needs and boosting your sales. From market research and dazzling advertising on the cheap, to profitable customer service and making the seven Ps work for you, with the help of Marketing For Dummies 2nd edition youll be smart marketing and turning your plans in to profit in no time. Discover how to: Understand the basics of effective marketing Research customers, competitors and industry Create a compelling marketing strategy Increase consumer awareness Satisfy clients needs Boost sales New content covering: Affiliate marketing Blogging for success Spreading your message virally Follow the online rules of buzz marketing Using E-Mail for Marketing Getting Mobile with Your Marketing Search Engines Paid and Natural Search Getting to grips with how search engines work Understanding Search Engine Optimisation Using Google, Yahoo and MSN Climbing the Social Ladder: The Art of Social Marketing Understanding the platforms and their differences: MySpace, Facebook, Bebo, hi5, Friendster, Orkutet al Adopting a different mindset – Pull marketing, not push marketing The power of widgets / applications / gadgets for advertising Setting up your own brand profile Adding video and other rich media Following the rules the new laws on Buzz marketing
Book Details:
- Author: Gregory Brooks
- ISBN: 9781119992295
- Year Published: 2010
- Pages: 420
- BISAC: BUS043000, BUSINESS & ECONOMICS/Marketing / General
About the Book and Topic:
Whether youre looking to expand your business or youre about to start out, this straight-forward guide leads you step by step through every aspect of marketing. Fully updated to include all the recent marketing trends, including digital marketing and using new media its packed with expert tips on identifying customers, using online resources, satisfying your customers needs and boosting your sales. From market research and dazzling advertising on the cheap, to profitable customer service and making the seven Ps work for you, with the help of Marketing For Dummies 2nd edition youll be smart marketing and turning your plans in to profit in no time. Discover how to: Understand the basics of effective marketing Research customers, competitors and industry Create a compelling marketing strategy Increase consumer awareness Satisfy clients needs Boost sales New content covering: Affiliate marketing Blogging for success Spreading your message virally Follow the online rules of buzz marketing Using E-Mail for Marketing Getting Mobile with Your Marketing Search Engines Paid and Natural Search Getting to grips with how search engines work Understanding Search Engine Optimisation Using Google, Yahoo and MSN Climbing the Social Ladder: The Art of Social Marketing Understanding the platforms and their differences: MySpace, Facebook, Bebo, hi5, Friendster, Orkutet al Adopting a different mindset – Pull marketing, not push marketing The power of widgets / applications / gadgets for advertising Setting up your own brand profile Adding video and other rich media Following the rules the new laws on Buzz marketing
Marketing is one of the most important aspects in business today, but its also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain. The majority of small businesses, particularly sole traders, will need to do their own marketing, often with little or no previous experience. Many wont have the benefit of professional business qualifications and will be looking for trusted advice on the subject, and this is where a Dummies book comes in. Marketing a product is a difficult, but necessary, skill to acquire, and with the right approach, anybody can master it. Its vital to bring in custom and revenue and to ultimately prolong the shelf-life of any business, allowing it to thrive along the way.
This will be the latest edition of an established bestseller; Marketing FD sells through over 320 copies a month on UK Bookscan and was the top selling title in its category last year. A new edition will be fully updated to include recent marketing trends and additional information on using digital marketing and new media. Existing content will be updated to ensure that the book is fresh and current. The first edition of Marketing FD is a consistent performer and one of the programmes most profitable localised titles. New content covering a wide range of digital marketing and new media including; viral marketing, blogging, SEO, using social networking sites, affiliate marketing, buzz marketing and adding video and other rich media to marketing campaigns. High profile author team.
About the Author
Ruth Mortimer is the editor of Brand Strategy magazine, the leading global monthly title for senior marketers. In addition to this role, she is a contributing editor and guest columnist for Marketing Week and a regular contributor to Design Week. She often appears on CNN, Sky and the BBC to discuss marketing issues. Greg Brooks is a freelance journalist who has written for a number of broadcasters, newspapers, and magazines including Channel 4, The Guardian, Marketing, New Media Age, and Marketing Direct. As part of his role as an industry commentator, he has spoken to organisations such as the BBC about how to communicate with consumers and journalists using interactive channels. He is the co-author of Digital Marketing For Dummies.