Book Details:
- Author: John L. Mariotti
- ISBN: 9781841122922
- Year Published: 2001
- Pages: 122
- BISAC: BUS000000, BUSINESS & ECONOMICS/General
About the Book and Topic:
About the Author
John Mariotti is an internationally recognized executive, advisor, speaker and author. Formerly President of Huffy Bicycles and Rubbermaid Office Products, he now serves on the boards of four consumer and industrial products companies. He is author of several books including Smart Things to Know About Marketing.