65-70% of commissions that real estate agents have received have been from the listing side of the real estate business. As the market shifts, the commission opportunities shift as well. Real estate agents will have to develop their business representing buyers as the real estate industry shifts from a sellers market to a buyers market. Much of the training for agents is on the listing side, not on the buying side. This book will train agents on how to develop their buyers business. This includes learning the state-by-state laws regulating buyers agents, networking, conflict of interest, listening skills etc. This book will be an essential guide to all new and experienced agents who “used to make most of their commissions on the listing side.”
Book Details:
- Author: Chantal Howell Carey
- ISBN: 9780470051252
- Year Published: 2007
- Pages: 240
- BISAC: BUS054000, BUSINESS & ECONOMICS/Real Estate / General
About the Book and Topic:
65-70% of commissions that real estate agents have received have been from the listing side of the real estate business. As the market shifts, the commission opportunities shift as well. Real estate agents will have to develop their business representing buyers as the real estate industry shifts from a sellers market to a buyers market. Much of the training for agents is on the listing side, not on the buying side. This book will train agents on how to develop their buyers business. This includes learning the state-by-state laws regulating buyers agents, networking, conflict of interest, listening skills etc. This book will be an essential guide to all new and experienced agents who “used to make most of their commissions on the listing side.”
SUBJECT: This book will be the first book towards real estate agents titled Make Money with Your Real Estate License. While most real estate agent books focus on making money through finding sellers, this will be one of the first to concentrate on making money through finding buyers. This is critical in the changing real estate marketplacethe past real estate boom has proved very profitable for real estate agents when they are representing SELLERS. With the slowdown expected in many communities the real money for agents will be on representing buyers, because it is now going to be a BUYERS market. This book will be the first that is solely dedicated to helping agents find and represent buyers. AUTHORS TRACK RECORD: Quick Cash in Foreclosures, 10/04, 14,400 sold; Make Money in Real Estate Tax Liens, 3/05, 5,500 copies sold in 4 months, and How to Sell Your House Without a Broker, 4e, 8/04, 5,496 sold, (55,000 all editions). MARKETING: Carey will be able to directly promote this book to thousands of real estate brokers in the California areahe will speak at their regional CAR meeting (over 4,000 attendees) and will be able to promote through online newsletters to the over 165,000 realtors in the CAR. There are 4 meetings per year of just the CAR alonethe book will be promoted at each of these events in 2007.
About the Author
BILL CAREY is the co-author of Make Money in Real Estate Tax Liens. Another of his books, How to Sell Your Home has sold over 55,000 copies and was a top ten selection by Robert Bruss for Best Real Estate Books of 2001. He began his real estate career in 1977 and was a top producer for Tarbell Realtors, the largest independent real estate company in the country. Bill obtained his Real Estate Brokers License in 1978. He was the owner of two real estate companies: The Pisces Real Estate Company and Real Estate Buyers Service. Bill was a Director of the San Diego Association of Realtors and the California Association of Realtors in 1993. He has been quoted in Redbook Magazine and USA Today as a real estate expert. CHANTAL HOWELL CAREY is the co-author of Make Money in Real Estate Tax Liens and How to Sell Your Home without a Broker (John Wiley s Century 21 Company, the largest Century 21 office in the country. Chantal obtained her Real Estate Brokers License in 1985. She is the President of C.H. International and Real Estate Buyers Service which was established to provide real estate, insurance and securities brokerage services, and consulting to consumers.