Opportunities for corporate sponsorship abound, but nonprofits often struggle to determine the best way to approach potential sponsors and the best ways to forge ethical, mutually rewarding relationships with for-profit enterprises. Made Possible By… provides all the information nonprofits need to know to secure responsible, rewarding sponsorship. Sponsorship consultant Patricia Martin guide readers through the key steps in the process: getting organizational buy-in, approaching corporations, preparing proposals, negotiating contracts, reporting results, building long-term equity and evaluating the success of the relationship. Nonprofits will learn both how to speak to corporations in their language and how to make sure the relationship reflects the organization’s mission and values. Martin helps nonprofits generate buzz in the corporate world and identifies clear-cut methods for building awareness among sponsors, advertising agencies and media outlets. A special resource section provides sample proposals and contracts, and step-by-step worksheets walk readers through the construction of proposals tailored to their own organizational mission and goals.
Book Details:
- Author: Patricia Martin
- ISBN: 9780787965020
- Year Published: 2003
- Pages: 160
- BISAC: BUS074000, BUSINESS & ECONOMICS/Nonprofit Organizations & Charities
About the Book and Topic:
Opportunities for corporate sponsorship abound, but nonprofits often struggle to determine the best way to approach potential sponsors and the best ways to forge ethical, mutually rewarding relationships with for-profit enterprises. Made Possible By… provides all the information nonprofits need to know to secure responsible, rewarding sponsorship. Sponsorship consultant Patricia Martin guide readers through the key steps in the process: getting organizational buy-in, approaching corporations, preparing proposals, negotiating contracts, reporting results, building long-term equity and evaluating the success of the relationship. Nonprofits will learn both how to speak to corporations in their language and how to make sure the relationship reflects the organization’s mission and values. Martin helps nonprofits generate buzz in the corporate world and identifies clear-cut methods for building awareness among sponsors, advertising agencies and media outlets. A special resource section provides sample proposals and contracts, and step-by-step worksheets walk readers through the construction of proposals tailored to their own organizational mission and goals.
Each year, corporations spend roughly a half-billion dollars on cause-related marketing and event sponsorships–expenditures that continue to increase despite economic downturns. As nonprofits struggle with funding shortfalls, many are carefully considering sponsorships as a means to provide both financial stability and increased visibility, ultimately speeding the organization’s advance toward achieving its mission. Made Possible By… provides a step-by-step guide to securing successful, sustainable sponsorship.
* A handy guide for nonprofits looking for increased revenue and greater visibility. * Addresses both how to speak to corporations in their language and how to make sure the relationship reflects the organization’s mission and values. * Shows how nonprofits can generate awareness in the corporate world and identifies clear-cut methods for building awareness among sponsors, advertising agencies and media outlets. * Includes sample proposals and contracts, and step-by-step worksheets walk readers through the construction of proposals tailored to their own organizational mission and goals.
About the Author
Patricia Martin is founder and president of LitLamp Communications Group, a marketing firm that counsels clients who need to forge and manage high-performance alliances, including sponsorships. Martin is a popular speaker and workshop leader on topics related to sponsorship and marketing alliances.