If you have an eye for detail, aesthetic sense and are a person who hates to work under supervision, then starting off a home staging business is the best thing for you.
It is actually a job wherein you have to decorate and design a home, making it more attractive and appealing for others. This is especially done when someone is selling a house and needs to decorate it in such a manner, that it appeals to the eye of the buyer. Now, the next question might be, isn't it the same thing as interior decorating?
Well, the answer is no, because in this business, the home stager is provided with the furniture and fixtures. His or her job is to rearrange them in a proper manner. An interior designer has to decide what furniture and fixtures have to be bought, color of the wall paint, room structure, etc. Here are some pointers to help you to launch your own business.
The first question that people generally ask is, how to start this business. The first thing you need is an eye for detail, decoration, and ergonomic sense. If you love home decoration and have a flair for artistically decorating it, then you are the right person for this job.
The best place to start innovating is from your own house, as this can be showcased to your clients as a sample. It will generate a lot of interest amongst your neighbors too, who can be your first clients.
Getting a certificate is not important, but clients usually prefer taking the help of a person who has been certified by a credible source or institution.
Talk to Others
Before you start your own business, you have to learn more about the job you are going to deal with.
Know the Laws
Whenever you start a business, it has to be registered. Make sure that you have procured all the relevant and necessary licenses which are in accordance with the laws, rules and regulations of the area where you are going to set up your business. The laws may vary from one place to another.
Also come up with a name for your business. The name should be attractive, relevant to your business and generate interest amongst your clients.
Create a Portfolio
Prepare a list of all the homes that you have decorated and the feedback that you have received.
Do some jobs for free, for few clients, so that you can not only show some sort of work experience, but also give some good references when required. This will help in advertising and marketing the name of your business.
Once the business is launched, you have to carry out a promotional advertising campaign, so that people know about it, and come to you for assistance. You can either advertise in the print or digital media, put up hoardings on key locations, create innovative jingles for broadcasting on the radio, etc.
When you start a new business, it is mandatory to have a vision and mission. By vision, we mean that you should have a clear aim for establishing your business. Mission states the pathway or objectives that needs to be followed to achieve your aim or goals. This will help you to craft a clear pathway for success.
In the plan, you also need to mention a brief description about your company, the nature of your company, how you plan to start it, etc,. Then you need to give information about the kind of services that you will be providing. You have to also mention details about the market research that you had undertaken and the names of your key competitors.
This is the most important part of writing a business plan, as it tells about how you plan to promote your business, what will be the cost of all the promotional activities and how will it generate maximum interest and response from your clients.
Mention the projected profits that you wish to earn, on the basis of the capital and labor invested by you in the business.
Lastly, you have to write the executive summary. Although, you are writing this towards the end, it is the most important part of the entire business plan. This consists of a summary of the entire plan. It should be precise and must be written in simple language.
So, if you have all that is required to be a home stager, just follow these mentioned steps and start your own business today.