Fundraising Analytics explains analytics, describes how it can drive success in fundraising, and presents step-by-step instructions for conducting this analysis in-house.
Book Details:
- Author: Joshua M. Birkholz
- ISBN: 9780470165577
- Year Published: 2008
- Pages: 240
- BISAC: BUS074000, BUSINESS & ECONOMICS/Nonprofit Organizations & Charities
About the Book and Topic:
Fundraising Analytics explains analytics, describes how it can drive success in fundraising, and presents step-by-step instructions for conducting this analysis in-house.
Corporate America is redefining success through the incorporation of analytics. The best companies have sophisticated systems for understanding their customers and using data to guide strategy. The nonprofit world is hungry for this very same skill set. Data mining and predictive modeling pack conference rooms with prospect researchers, advancement services professionals, and top executives interested in data driven development.
PROFESSIONAL RECOGNITION: Birkholz is a national expert on data mining and maintains significant name recognition in the prospecting field. He was the first dedicated data mining professional in a fundraising organization. Organizations such as the Corporation for Public Broadcasting, MIT, Tufts University, and Cedars Sinai Medical Center, have turned to Birkholz to build their analytics and/or prospecting programs. SPEAKING ENGAGEMENTS: Birkholz is a frequent lecturer/speaker at such events as: Ohio Prospect Research Network, Big12 Development Conference, Academic Impressions Data Driven Development, Association of Professional Researchers for Advancement (APRA) International, and the Sungard Summit. AFP SERIES: Part of the AFP Fund Development Seriespromoted to all 26,000 AFP members via newsletters as well as own their web site. TOOLS & TECHNIQUES: This book provides numerous charts, quotes, and graphs. Additionally, there will be SPSS (a leading worldwide provider of predictive analytics and solutions) screen prints.
About the Author
Joshua M. Birkholz (Somerset WI) is the director of the DonorCast analytics division of Bentz Whaley Flessner, a leading fundraising consulting firm. His areas of specialty include data mining, metrics for nonprofit fundraising, and constituent relationship management. He provides services and counsel in program and constituency analysis, segmentation, building data mining programs, developing strong prospect management and tracking methodologies, and implementing integrated prospect identification systems. He is a sought-after speaker and presenter in the field of analytics, prospecting, and constituent relationship management.