Notwithstanding the NASDAQ upheavals in 2000, industry is continuing to embrace the concepts of Electronic Commerce. However, a major barrier to more widespread implementation of Electronic Commerce is uncertainty within organizations as how best to proceed. Based on research in six economies – the UK, USA, Denmark, Greece, Hong Kong (China) and Australia, this book addresses the documented uncertainties of business and consumers with Internet retailing by presenting the experiences of leading examples of Business to Consumer Electronic Commerce in each of six economies. The countries represent a broad range of environments to identify issues that may be specific to a particular market. The firms have been selected as significant examples of Internet retailing in industry sectors recognized as leaders in the use of the Internet, including; travel, books, music CDs, technology sales, gifts, groceries and general merchandise.
Book Details:
- Author: Steve Elliott
- ISBN: 9780470851364
- Year Published: 2003
- Pages: 368
- BISAC: BUS041000, BUSINESS & ECONOMICS/Management
About the Book and Topic:
Notwithstanding the NASDAQ upheavals in 2000, industry is continuing to embrace the concepts of Electronic Commerce. However, a major barrier to more widespread implementation of Electronic Commerce is uncertainty within organizations as how best to proceed. Based on research in six economies – the UK, USA, Denmark, Greece, Hong Kong (China) and Australia, this book addresses the documented uncertainties of business and consumers with Internet retailing by presenting the experiences of leading examples of Business to Consumer Electronic Commerce in each of six economies. The countries represent a broad range of environments to identify issues that may be specific to a particular market. The firms have been selected as significant examples of Internet retailing in industry sectors recognized as leaders in the use of the Internet, including; travel, books, music CDs, technology sales, gifts, groceries and general merchandise.
A much needed to guide to the implementation of business-to-consumer electronic commerce which complements the business-to-business approach of the Wiley title by Timmers – Electronic Commerce. Examines the results of an international study on B2C e-commerce, thus providing useful, comparative examples for organisations to use when implementing e-commerce or adapting their existing proceedures. Possible to achieve buy-back / long-term adoption by GeM consortium.
* One of the few high-level studies of e-business for managers and business students. * Includes case studies across a broad range of countries and markets. * Offers practical guidance for companies seeking to break into the business-to-consumer retailing realm.
About the Author
STEVE ELLIOTT commenced his career in the computer industry and has worked internationally in business, government, education and with the United Nations. He is Professor and Head of the Central Coast School of e Business & Management at the University of Newcastle, Australia, and was previously Director of the IT Research Centre at the University of New South Wales, Sydney. He holds a PhD in Strategic IS Planning from Warwick Business School, and has qualifications in Economics and IS. Professor Elliot’s main interest is the strategic management of technology-enabled innovation by organizations, particularly the management of innovation in Electronic Business. He initiated and managed the international study of successful implementations of business-to-consumer e-commerce on which this book is based, and is currently exploring the impact of e-business on the banking industry. Steve Elliot chairs the International Federation of Information Processing (IFIP) Working Group 8.4, E-Business: Multi-disciplinary research and practice.