Business is all about money, targets, growth, outcome, and profits! Don't you wish this was true? You may produce the best of the products in this world, but what happens to them when no one buys them? Needless to say, they are treated as waste and you don't recover your costs, which further leads to loss. Your buyers or customers are a crucial part of your business. If one doesn't treat the customers with respect, then he shouldn't expect them to treat him with any respect either! For everything to fall in its place, along with time, you need good customer service training. Customer service means, the capacity, understanding, and ability of an organization to deliver and satisfy its customers needs.
We Need Them
Firstly, your organization cannot do without customers. It's clearly impossible, which is why you need to do something, to get them and retain them. Many companies treat customers as a group, which slims down the chances of getting to know them better. Thus it's very essential that every customer, and his needs and demands are taken care of as an individual component. This principle stems from the same logic that, as kids when we collectively got yelled at, it seemed unfair. So generalizing the opinions of all your customers, would be an unfair. Studying Customer Relationship Management (CRM) will give you a fair idea of how to deal with customers individually.
Employees Vs. Customers
As the higher authority of a leading company, evidently, you wouldn't have the time to personally look after your customers. Your employees would be doing this job for you. You need to remember that your employees will treat your customers inappropriately, if he facing problems such as terrible wages, long working hours, no training activities and low motivation. A higher official's poor day at office is going to reflect on his team, which in turn will adversely affect employee-customer interactions on that day. Thus, it is important to keep your employees happy, in order to keep your customers happy.
What's Your Customer's Name?
Take a moment and reminisce the moments spent with your dearest teacher, way back in school. She was your dearest teacher, because she knew your name and she understood your problem very well. Remembering your regular customers by their name will go a long way in making him feel special. It's a small thing to do, will makes your customer feel important and let him know that you value him.
Do Your Customers Know You?
It is very important that your customers know who you are. It may be only on a rare occasion that you as a CEO or Managing Director or Director may meet your customers. But, the local area manager, who looks after the day-to-day management of the outlet, must be on the cordial terms with the loyal customers. Form your training in customer service modules in such a way that it teaches your manager to maintain strong public relations. After all, in case of any need, he is going to be your friend indeed!
Greetings, Not Just Seasonal
A smile lights up on our face when you receive a season's greeting from family. Your customers will love it too. Greeting your customers does not end here. See to it that your customers are greeted at the door while entering your shop. Greet them with 'it's pleasure to have you here, Sir' or 'thank you, Madam. Visit us soon'. A simple greeting can really make your customer's day.
Complains are Constructive Criticism
Is your staff capable of dealing with customer complains? Answer this question honestly and think about what you can do to improve the conditions. Don't condemn the customers because they complain too much. Dig beneath the rubble to find out why they are complaining. Train your staff to understand your customers better. This can only be done through customer service training programs. So why not have some at your organization!
Every business is all about customers, whether it is an advertising or production, as the journey of all the strategies end with the customers. Thus basic training must be incorporated while setting up your team of employees in order to help them interact with clients better. It's not just about making money, but saving it too. And it's not just about finding new markets and getting new clients, but retaining loyal customers too. Be a good listener, appreciate your employees, and the same will transcend towards your employees and work towards quality and not quantity. As a simple advice, every industry is a customer service industry, which makes, Customer, is the true king!