The global loss from counterfeiting is estimated to be between $500 billion to $1 trillion every year and the costs keep growing. A large percentage of this loss comes not from our traditional notion of counterfeiting as manufacturing fake currency but from the counterfeiting of luxury goods, pharmaceuticals, engine parts, copyrighted and digital products, and government documents. The FBI has described counterfeiting as the “the crime of the 21st Century.”
Book Details:
- Author: David M. Hopkins
- ISBN: 9780470307861
- Year Published: 2003
- Pages: 336
- BISAC: BUS017000, BUSINESS & ECONOMICS/Corporate Finance / General
About the Book and Topic:
The global loss from counterfeiting is estimated to be between $500 billion to $1 trillion every year and the costs keep growing. A large percentage of this loss comes not from our traditional notion of counterfeiting as manufacturing fake currency but from the counterfeiting of luxury goods, pharmaceuticals, engine parts, copyrighted and digital products, and government documents. The FBI has described counterfeiting as the “the crime of the 21st Century.”
This book provides an overview of the complex subject of counterfeiting and guidance on how to protect products and brands. Compelling cases are discussed throughout the text to give testimony to the complexity and encompassing nature of the counterfeiting problem such as how 30 people died from malaria in Cambodia in April, 2000 because they were treated with fake mefloquine. It provides legal remedies, authentication guidance, and digital measures companies can use to fight the effects of counterfeiting.
* Clear and compelling overview of the complex and fascinating world of counterfeiting. * Provides business readers, whose assets and brand value are at risk, with proven strategies to protect their business from counterfeiters. * Includes Deception Matrix created by the authors to contrast the problem of counterfeiting among different industries and understand the appropriate countermeasures.
About the Author
DAVID M. HOPKINS is Director of International Business Programs in the Daniels College of Business at the University of Denver. He has worked as a business consultant in the public, private, and not-for-profit sectors and is particularly interested in the adverse effect which product counterfeiting has on global trade and investment, and the problems it presents for corporations trying to protect the value of their brands. LEWIS T. KONTNIK is principal and founder of Reconnaissance International, the publisher of Authentication News, an international newsletter covering the issues, strategies, and technologies for counterfeiting prevention. With offices in Denver and London, Reconnaissance has organized more than a dozen anticounterfeiting conferences in the U.S., Europe, and Japan. MARK T. TURNAGE is the CEO of Applied Optical Technologies PLC, one of the largest providers of anticounterfeiting technology to governments and companies worldwide. He is a regular speaker on anticounterfeiting technology for counterfeiting conventions and trade shows.