A guide to professional appearance and conduct for modern working women, this book has a fun, young tone and covers a broad range of industries and situations. Whether youre just starting out at a first job, a mother re-entering the work force, or making a midstream career change, there are so many new rules to master and thats in addition to trying to do the best job possible. Its complicated to figure out what to wear, what to say, how to act, and how to react. Career & Corporate Cool will include tips and advice from experts in different industries as well as suggestions from life and corporate coaches and strategists, covering interview and resume etiquette, dealing with bosses and subordinates, and corporate events. Also included will be networking, dating and socializing advice as well as netiquette and email, IM and conferencing information.
Book Details:
- Author: Rachel Weingarten
- ISBN: 9780470120347
- Year Published: 2007
- Pages: 272
- BISAC: BUS046000, BUSINESS & ECONOMICS/Motivational
About the Book and Topic:
A guide to professional appearance and conduct for modern working women, this book has a fun, young tone and covers a broad range of industries and situations. Whether youre just starting out at a first job, a mother re-entering the work force, or making a midstream career change, there are so many new rules to master and thats in addition to trying to do the best job possible. Its complicated to figure out what to wear, what to say, how to act, and how to react. Career & Corporate Cool will include tips and advice from experts in different industries as well as suggestions from life and corporate coaches and strategists, covering interview and resume etiquette, dealing with bosses and subordinates, and corporate events. Also included will be networking, dating and socializing advice as well as netiquette and email, IM and conferencing information.
GREAT ONLINE PRESENCE, MAILING LISTS AND EMAIL PLATFORM: Weingarten owns/maintains several email lists for airkisses.com, gotheregirl.com and a host of other websites. She has also done promos for Lifetime Television and various schools and charities. Her lists total over 100,000 names; she will also tap friends and partners she has cross-promoted with in the past for additional blasts. STELLAR CLIENT LIST: The authors promotional clients include ABC, Lifetime Television, CBS, the Time Warner Book Group, LOreal brands, Dansko shoes, Johnson & Johnson, Procter & Gamble, DreamWorks Studios, Universal Studios, Fox, UPN, Links of London, Yale University, and more. HIGH-PROFILE PLACEMENT: Weingarten coordinates high-profile launches and promotions for her television and movie clients, as well as schools and charities. Her previous book appeared in gift bags at Fashion Week, the Golden Globes, and the Screen Actors Guild Awards, among others. KNOWN AUTHOR: Weingarten is a noted style maven and marketing strategist, and is known nationally and internationally for her work as a writer and columnist. She has been featured in the Washington Post, the Chicago Tribune, Investor’s Business Daily, Crain’s NY Business, MSNBC, CNN, The Chicago Sun Times, Knight Ridder News Wire, New York Newsday, New York Daily News, the San Francisco Chronicle, the New York Sun, Entrepreneur, The Boston Globe, The Guardian UK, The Scotsman, Brandweek, PR Week, and numerous others.
About the Author
Rachel Weingarten is President of GTK Marketing Group (www.gtkgroup.com), a marketing strategy and promotional agency whose clients include consumer packaged goods, nearly every major studio, numerous prestige and mass market cosmetic companies and celebrities. She is recognized as an expert on small business and entrepreneurship, and is a member of PRSA (Public Relations Society of America). She launched a networking venture in the U.K. and is the founder of Network in NYC, (www.networkinnyc.com), an entrepreneurial and social network associated with the NYC department of Small Business Services (http://www.nyc.gov/html/sbs/home.html). She is frequently quoted in national and international publications for her predictions and opinions on marketing and fashion trends, and has been featured in Investor’s Business Daily, Crain’s NY Business, MSNBC, the Chicago Tribune, the Chicago Sun-Times, The Guardian UK, The Scotsman, the Washington Post, Knight Ridder News Wire, New York Newsday, New York Daily News, the San Francisco Chronicle, the New York Sun, Entrepreneur, The Boston Globe, Brandweek, and PR Week, among others.