Success in business today demands constant creativity. Generating fresh solutions to problems and the ability to invent new products or services for a changing market are part of the intellectual capital that gives a company its competitive edge. Business Innovation For Dummies helps readers with generating new ideas, spicing-up presentations, using creativity to boost sales, solving problems creatively, mastering the art of invention, honing creative thinking skills, and identifying new opportunities.
Book Details:
- Author: Alexander Hiam
- ISBN: 9780470601747
- Year Published: 2010
- Pages: 384
- BISAC: BUS048000, BUSINESS & ECONOMICS/New Business Enterprises
About the Book and Topic:
Success in business today demands constant creativity. Generating fresh solutions to problems and the ability to invent new products or services for a changing market are part of the intellectual capital that gives a company its competitive edge. Business Innovation For Dummies helps readers with generating new ideas, spicing-up presentations, using creativity to boost sales, solving problems creatively, mastering the art of invention, honing creative thinking skills, and identifying new opportunities.
Creative or innovative thinking is the kind of thinking that leads to new insights, novel approaches, fresh perspectives, whole new ways of understanding and conceiving of things.(Peter Facione, Santa Clara University)
Fortune 500 companies now place a premium on attracting and keeping talent because wealth flows directly from creative innovation. Organizations that understand the relationship between creativity, innovation and performance, and actively promote creativity in their employees win in the marketplace. For example: o The Wall Street Journal reported that a two year in-house creativity course at General Electric resulted in a 60% increase in patentable concepts o Participants in Pittsburgh Plate Glass creativity training showed a 300% increase in viable ideas compared with those who elected not to take the course o At Sylvania, several thousand employees took a 40 hour course in creative problem solving. The resulting return-on-investment was $20 for every $1 spent. o Hewlett-Packard invested over $2 billion in research and development in 1999, and generated more than 1,300 patent applications with net revenue: $42.37 billion. (Source: HP 2000 Annual report) (www.creativityatwork.com) Motivation is directly related to an employees’ level of productivity and creativity. Research shows that highly motivated employees are up to 127 percent more productive than averagely motivated employees in high complexity jobs. (Fortune Magazine) Generative research shows that everyone has creative abilities. The more training you have and the more diverse the training, the greater potential for creative output. (www.creativityatwork.com) Business Innovation For Dummies helps readers to discover and access their creative power, which they can apply at work for better productivity.
About the Author
Alexander Hiam (Amherst, MA) is the author of more than 20 popular books on business, including Marketing For Dummies and Marketing Kit For Dummies. Formerly a professor at the business school at the University of Massachusetts, Amherst, he has had many Fortune 500 firms and large U.S. government agencies as his clients.