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6 Tips for Building Your First Online Business

Carol Evenson Oct 23, 2019
There is a lot that has to happen to lay the groundwork for getting the company up and running. One of the best things you can do for your business is launching a website. Review these six things you can do when designing your webpage to give it, and you, the highest chance at success.

1. What's in a Name?

You may plan on using part or all of your business name as the domain name, but you find that your ideas are already taken. Change name if this happens. A domain name is crucial to building your site and, in some cases, your brand. You want to make sure it stays visible during SEO searches. Make it short, to the point and memorable.

2. Use a Content Management System

You need something easy to interact to build your site. If you don't have it in your budget to hire a web design company, you may want to consider doing the work yourself. Designs that use bulma css to create colorful frames, background colors, and aesthetically pleasing pages can catch the eye of those who may otherwise not engage.

3. Make Your Intentions Clear

Ensure that customers know who you are and what you do by stating it clearly throughout your pages. Take advantage of banners to tell people a little bit about your services. Make this clear and concise. Expound on yourself and your business in the About Me section. Set this link to appear so that visitors can navigate to it quickly.

4. Appeal to Customers

Do not focus just on what your business does and who you are. While these are essential factors, they may start to lose their appeal if a potential customer cannot connect the dots to discover what you can do for them. Make sure that throughout your content, you are mindful of the way your words are coming across.

5. Use Real Pictures

There is a growing trend among fledgling websites to use free stock photos to fancy up their pages. In reality, what you're telling customers is you didn't have time to create original content. Personal images of you, your team (if you have one), your products, etc. can go a long way with impressing would-be clients.

6. Make It Easy To Contact

If a potential customer has to search through six pages to figure out how to get in touch with you, there's a decent chance you lost them. Make your link to contact you via email easy to find, and put in on every page. Adding a phone number isn't a bad idea, but make sure it isn't your primary number. Get a dedicated number for this purpose.